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We always choose "none" during a list import (unless the import was the result of some sort of engagement, e.g., attended an event). We only define AP when actual engagement first takes place. And include this flow step in EVERY smart campaign that tracks engagement (the value here will be the ful...
What we do is store the "response type" (a column in our Excel "campaign/event response" template) into a proxy field ("Avanade Campaign Response Type Upload"). We first upload the Excel file into a static list into the program and run a complex smart campaign to process all people contained within...
Great idea, but I don't think that will work. The room will fill up way in advance and so many people will be shut out. I'd rather see a panel Q&A with the Marketo product team as part of a main session following one of the keynotes in the main ballroom. A "come to Jesus" type of session. Now th...
Fantastic recap, Justin!
Hi Greg - yes, that was confirmed yesterday. From what I understand, there just wasn’t enough people viewing these to justify the effort involved in recording, transcoding and posting these online for on-demand viewing. I definitely valued these in the past.
Hi Jessica - I'm bummed - your session is the same time as my session. And from what I understand, they are not recording the sessions this year! Like you, I will make my presentation slides available right after my session.
IF someone opts-in while submitting a form, then yes, the preference center checkboxes can be all checked (that's different than pre-checked). Initially, they're opting in to all marketing communications by ticking the box on the form.
We will be using a preference center primarily to persuade people from not opting-out fully; and promote it in the footer of our emails. From an opt-in perspective, it's usually opting in to everything initially. But we may also promote the preference center somehow here as well (what we don't wan...
Wow - Thanks for sharing, Courtney.
Michelle Miles - per your statement above:When using content (such as a whitepaper) to attract interest, per GDPR, opting-in to marketing communications cannot be assumed or bundled with another action. You may, however, include it as a separate action on the same form if your opt-in checkbox is unc...