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If I had the chops to go full Phillip Marlowe on this I would.... It was a day like any other. I was going through my cases when this dame shows up in my queue, telling me her company name has been changed in Marketo but there's no record of a change in the activity log. The story sounded screwy. T...
I've had an issue come up several times in the past couple days, so I thought I would blog it out for use in the future.So, you have Salesforce with some records that are not synced to Marketo. Over on the Marketo side, one of those SFDC-record people fills out a Marketo form and enters the Marketo...
1. Deactivate old trigger campaigns.Marketo has a default function that deactivates trigger campaigns that have been idle for six months. This helps, but even a single hit to the trigger will mean six more months of waiting, and the triggers can creep up over time. In addition, you may have archived...
IssueIf your Smart Lists are processing slowly, you may be able to speed them up using Segmentations for exclusion lists. SolutionMany companies maintain email exclusion lists based on a number of criteria. In Marketo, these are often set up using Smart Lists that are then referenced in "Member of...
IssueYou see email clicks in a lead's activity history but no corresponding web page visits to the Munchkin-tracked page. The clicks happen immediately upon delivery of the email, or sometimes even before the delivery is logged. SolutionIssue ResolutionThis is usually caused by email security softwa...
Ready to secure your Marketo landing pages? Whether you’re securing your pages for the first time or adding additional CNAMEs to your already secured instance, you’re in the right place! NOTES:As of late 2019, ALL subscriptions now include a base Secured Domains offering - this covers your first la...
IssueYou have an Email Program or Smart Campaign with an expected audience size, but when it is run, only a small number of leads are sent the email. For example, in an Email Program with 250 people in the audience, only 15 people were sent the email. SolutionThere are several things we need to ch...
IssueWhen you go to schedule a Smart Campaign, the Status tab says it is "set to affect about N/A people" instead of showing the actual number of leads that should go through the campaign. SolutionThere are two probable causes for thisThere is an error in the Smart List. If the Smart List references...
IssueUsers may notice that unsubscribed or blacklisted leads still appear within the Audience section of an Email Program. EnvironmentThis issue is relevant to all Marketo users who are managing Email Programs and observing the Audience list. SolutionDespite being blocked or blacklisted, leads wil...
IssueIn a Smart Campaign, you have a flow step with multiple Choice options in it. When the lead goes through the flow, only one choice option is applied. SolutionThis is the correct behavior for a flow step with Choices. When the lead goes through the flow step with multiple choices, only the fir...