Email Program Displaying Blocked Leads in the Audience List


Leads that are unsubscribed or blacklisted are showing up as part of the Audience in an Email Program.




When someone is blocked, blacklisted or otherwise suspended from marketing, they will still appear on the 'People' list of a Program or Campaign's audience. This is because they qualify for the Smart List of that asset, and the Audience count includes all such people.

The leads in question are indeed blocked, and appear on the Blocked list for that program, but the 'Blocked' list is a subset of the Audience.

If you wish to exclude these leads from the Audience, add filters to the Smart List such as "Unsubscribed is False."