Gerard_Donnell4

Sarah Mayer​ when you say segment out active and inactive do you meant that you are going to stop sending the inactive leads emails?If that is the case then I wouldn't even worry about interactions between your sales team and the leads. If the lead is not interacting or interested in your Marketo e...

Hi Christina Zuniga​,I think this topic is touching on the point of cold emailing people.If the person has opted out of marketing emails I would still think its appropriate (and legal - In B2B sales) for the new sales rep to contact them on a one to one basis. I would make sure the focus of the ema...

Thanks for those extra ideas and just voted it up.

Brian Law​ also created these articles this week that you might find helpful as well Data Management Strategies – Smart Campaigns for Managing Chronic Bounces Data Management Strategies – Setting Marketing Suspended to False

Thanks for the info Grégoire Michel​. So if I want to report on 4 different lead sources I would need to create 4 static lists and a smart campaign to funnel them into the correct list. It's hard to believe Marketo has not created a better solution to this yet.

Jessica Kao​ when you save the results to a list do they remain permanent and don't change when the fields get updated?

Good shout Grégoire Michel​. The company I'm with now use tout app. The sales team have a number of email templates and nurture campaigns set up in it. When they speak with a lead or contact they can just select the email or nurture they want directly from Salesforce. It's super easy. The only t...

Thanks Chris. What I'm stuck on is if we are sending an invite for an event and the sales team want a copy a day or two in advance. The email has been built as part of an event in Marketing Activities and is probably 5 levels deep which is a nightmare to try and let sales access through MSI.