Justin_Gray1

It seems that more than a few marketers are struggling with two critical metrics:1. Multi-channel weighted campaign attribution 2. Full funnel metrics - i.e. lead lifecycle velocity and conversion pointsSupported by the results of a very extensive benchmarking survey LeadMD recently completed based ...

Here are a few that we have assembled: https://www.leadmd.com/resource/managing-the-lead-lifecycle/https://www.leadmd.com/product/lead-managment-building-a-simple-revenue-model/

Hands down: LeadMD Monsters of Funnel Take a look, experience it and soak it in - we set out to position the top thought-leaders in as a rotating lineup supergroup. This is the 2nd MOF campaign - 1 per year where the "greatest band in B2B takes on the #ABM technology stack" in a way that we've had a...

Eric,Was checking out the new SFDC/MKTO integration docs and saw your name pop up. Hope all is well.MKTO is a slave to SFDC so any data entered there WILL create duplicates in MKTO which will not be automatically de-duplicated. You will want to first determine which contacts exist in MKTO by evaluat...

Our team just released a great comprehensive Infographic on the nuances of Marketo Programs to SFDC Campaigns: When Marketo Programs meet Salesforce Campaigns [Infographic] | LeadMD The custom tags Jessica mentions can be synced to SFDC with the use of the MKTO and SFDC API. In my experience it's wo...

Dana,This type of data cleanup is called data sanitation and there are some vendors that plug into Marketo but more often Salesforce.com. They charge a lot and none are very good. A good web dev shoudl be able to help you out. Here's a short primer on methods they would use. http://www.willmaster.co...

Guy,Thanks for the shout out. Always appreciated!Best regards,Justin Gray, CEO LeadMD