Shane_Rourke2

Shane_Rourke2

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Date Last Visited
Tuesday
Level 4
Joined the community 20-08-2019
Rank Icon Level 4
Marketing Automation Manager
Denver, CO
  • solved badge Re: What happens when member doesn't qualify for default program in a ...

    @Darshil_Shah1 your direction is easy to follow. This has been a pleasure. I am going to include screenshots now as I believe we have solved it. The stream includes cloned Awareness Touch 1 and 2 in the Consideration stream. "Consideration-Touch-1-From AWRNSS-22627" and "Consideration-Touch-2-From...

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  • solved badge Re: What happens when member doesn't qualify for default program in a ...

    Thanks again, @Darshil_Shah1 for this detailed response. The second option of cloning the first two programs from the Awareness stream is the route I will take since UTMs are unique for each track and need to be kept separate. I cloned the first and second Awareness tracks and added them to the Con...

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  • solved badge Re: What happens when member doesn't qualify for default program in a ...

    Thanks, @Darshil_Shah1 . I do have transition rules set up for stream transition. People can get to the Consideration Stream in two ways: 1. Exhaust all emails in the Awareness Stream OR2. Be added to a Marketo Static List triggered by Lytics (leads in Lytics list can be net new to the campaign or ...

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  • solved badge What happens when member doesn't qualify for default program in a stre...

    Hello Community, I have a three-stream engagement program. Each email has its own default program - I am taking this approach for several reasons but the main reason is to have unique UTM values for each stream because the audience is being driven outside of Marketo. My question is what happens in...

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  • solved badge Change Program Status in Marketo Impacting Lytics

    Hello Community, Does anyone have Lytics integrated with Marketo for audience management? We recently had a program that marked leads as a success (clicked), which shouldn't have been. We fixed that on the Marketo end by removing and then adding back as a member. The data (success-clicked) that w...

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    1018 0 1
  • Re: Nurture Set Up and Reporting on Multiple Audiences

    @Darshil_Shah1 We don't have any issues with differentiating the audiences. It's just when we do reporting within Adobe Analytics. I want to set up, as an example, an engagement program that shows how audience A is performing against audience B.

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  • Re: Nurture Set Up and Reporting on Multiple Audiences

    @Darshil_Shah1 Appreciate your response. What is your definition of 'APT'? So you are saying that a potential prospect will be tagged already with Lytics so when they enter a campaign we would already know their source?

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  • Re: Nurture Set Up and Reporting on Multiple Audiences

    Thanks for the response @Darshil_Shah1. I left out one detail. We need to be able to distinguish between the two separate audience lists in our attribution reporting tool Calibermind, so lists won't reflect there.

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  • Nurture Set Up and Reporting on Multiple Audiences

    Hello, I am building an engagement program that will support two audiences. One from a 1st party audience driven via Lytics and the second from 3rd party list uploads. I need to report separately on each audience. My thought was to build a default program for each audience and create separate stre...

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    2294 0 6
  • Email Nurture Visual

    Hello, Are there any email nurture visuals out there that folks would be willing to share? I am looking to share a visual with stakeholders outside of Marketing Ops via flowchart, ppt, etc that helps show nurture flow, audience management via Lytics audiences, and nurture controller. My visual wi...

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Date Registered ‎08-20-2019 12:02 PM
Date Last Visited Tuesday
Total Messages Posted 75
Likes Received 1
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