Hello all,
I would appreciate any feedback. Thanks!
The Goal
Send a three touch email series to prospects who filled out a gated asset form
CTA is to get them to fill out a trial
Track delivered, opens, and clicks for each email
Not use Engagement Program Inventory (big company with a lot of engagement programs)
Remove lead if they fill out trial
My Proposed Solution
One smart campaign for the gated asset
Smart List: filled out gated asset form trigger
Flow: Change program status to filled out form with three wait steps and three request campaigns
Each Request Campaign has a If Filled out Form | Is Not | Trial Form
Created three default programs for each email to track performance
Each has a Campaign is Requested trigger along with delivered, opens, and clicks
Screen Shot
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