Joe_Reitz

There's a really great primer here: ​Lifecycle Processing: The Operational Spine of Marketo

Fun. Silly.

This is exactly right. Why go to 6 places to make edits or wonder how you're scoring something else when you can tuck them all into the same place?The value of tokens is always going to be to save time.

Sooooooo tempted to abuse my admin privileges and mark this as the "Correct Answer."

Most influential? I'm a huge mama's boy, and think my wife is the 8th natural wonder of the world, so... To seek a diplomatic escape, I'll answer in terms of the most influential woman on my career...In that regard, it has to be my favorite high school English teacher. She taught me that my views an...

You certainly won't break anything doing it that way.. But I think it depends on how you want to manage your reporting. If you do want to go that route, you could just add the advertising costs into your overall content program costs, but the problem there for me is that those costs are above and be...

Great video, Jeff!FWIW, I always prefer option 3. Get the most benefit out of marketo landing pages (re: #TOKENS), and create pages within your CMS to redirect to the landing pages. We also use query strings in the URLs to help us identify traffic sources to our landing pages, whether it's from our ...

No, they're essentially the same. We think of ads as a vehicle to the Content, but when we run reporting we want to be able to separate digital advertising from regular content. Both tags are basically just tracking success, and are dependent on a form fill.

as a gamer (nerd), Bungie's Crimson Doubles tourney in Destiny. Got a pretty cool email from them baiting me back into playing the game with my co-conspirators.plus, it's kind of anti-valentines... Which I applaud.