Re: How it works lead life cycle status

Anonymous · ‎03-20-2016

Hi all,

I would like to understand how lead life cycle works in Marketo and what are the impacts on salesforce? Do I need to have the same values on lead and contact object ?

Thank you,

Joe_Reitz · ‎03-21-2016

There's a really great primer here: Lifecycle Processing: The Operational Spine of Marketo

If it doesn't look cool, you're probably doing it wrong.