Jessica_Ruffalo

Level 4

Joined the community 29-05-2014

Level 4

Vice President, Marketing Automation

Pittsburgh, PA

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Using unsubscribe link in a non marketo email?

by Jessica_Ruffalo 07-11-2014

Now that CASL is here, we want to put the unsubscribe link that we use in our marketo emails at the bottom of our sales teams emails. So that any email they send out, the recipients can unsubscribe from our Marketo emails. I found the link in the admin area pasted it into an Outlook email and did ...

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1954 0 6

Lead Management
Re: Open rates and click throughs

by Jessica_Ruffalo 07-03-2014

You can create a summary report by right clicking on the program folder, then choosing report - email summary.You can also create triggers that auto-populate when an action is performed - click, open and unsubscribe. I believe this option feeds into your CRM if you have one synced with Marketo.I cre...

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2188 2 0
Does anyone use Marketo to send daily emails to customers/prospects?

by Jessica_Ruffalo 07-02-2014

I'm looking to set up a campaign to send a daily email to customers/prospects and we are concidering using Marketo. I'd like to know if anyone is doing this and if so, is it a cumbersome process with cloning emails, createing a new send everday and adding the email into the certain triggers to track...

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871 0 2

Lead Management
Re: Landing Page Design

by Jessica_Ruffalo 07-01-2014

Thanks Andy!We are using our landing pages for our B2B customers, and in most of the landing pages we insert a form to gain more customer insight/information.

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1667 0 0
Landing Page Design

by Jessica_Ruffalo 07-01-2014

I'm looking for some best practices on landing page design. Does anyone have any pages that have gone above and beyond normal engagement?

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1711 0 5

Lead Management