Jessica_Ruffalo

Level 4

Joined the community 29-05-2014

Level 4

Vice President, Marketing Automation

Pittsburgh, PA

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Managing Content Vendor?

by Jessica_Ruffalo 03-15-2016

We are looking into vendors to help manage our content with great analytics. What do you use?

Discussions

1383 0 1
Re: How often does RTP Refresh?

by Jessica_Ruffalo 03-14-2016

Thank you Rachel! David Myers Do you have more specifics? There is also missing data when I click on 'Impressions' to view who the ad impressed on - ours is empty, does that take time to display information as well?

Discussions

2275 1 2
How often does RTP Refresh?

by Jessica_Ruffalo 03-10-2016

We see the same numbers (Impressions) the next morning, that we saw the day before... not sure if this is a bug, but at some point the campaigns reset, we are just not sure exactly when. Does anyone have an answer? If not, I'll open up a case with support.

Discussions

2386 0 5

Web Personalization
Re: How do you track marketings influence on Customers?

by Jessica_Ruffalo 03-08-2016

Sales is not convinced that by a customer clicking a link in a renewal campaign that it's worth of attribution. We have a tough crowd here.

Discussions

2647 0 0
Re: How do you track marketings influence on Customers?

by Jessica_Ruffalo 03-08-2016

Thanks Rob - Does it sound right to say you are looking at first touch (which campaign brought them into the database) as the marketing influenced campagin?

Discussions

2647 0 0
How do you track marketings influence on Customers?

by Jessica_Ruffalo 03-07-2016

We are turning down the path of what is the best way to attribute marketing's influence on Customers; specifically renewals/cross-sell/up-sell. There has been thoughts that responding to one Marketing email campaign isn't enough to assign marketing an influence. There has been thoughts to create a...

Discussions

2823 0 6

Reports & Analytics
Re: RTP query string disappearing after refreshing screen

by Jessica_Ruffalo 03-02-2016

We did not and that was the culprit! Thank you Yanir!

Discussions

1407 0 0
Re: Data enrichment

by Jessica_Ruffalo 02-24-2016

Hey Josh, do you know if data.com has a plug in or webhook for MKTO? or how easy integration is? I've looked at Launchpoint and didn't find anything, however I did find your slideshare but noticed that the UI is different...

Discussions

2237 0 0
RTP query string disappearing after refreshing screen

by Jessica_Ruffalo 02-24-2016

We have come across an issue with our RTP program. On our home page we have an RTP default campaign, if you click the CTA you'll see the iesrc=ctr. if you go back to the home page, click on the CTA again, there is no iesrc=ctr.Our default RTP campaign is the same campaign/CTA that is on Sitecore. S...

Discussions

1507 0 2

Web Personalization
Re: Should I Delete my old RTP Campaigns?

by Jessica_Ruffalo 02-01-2016

Vote for it here!!

Discussions

3200 1 0