Here are few points:
1) Know where your visitors are in the buyer's journey2) Mention your competitors (if relevant)3) Cater to a certain type of person4) Geo-Localize your content...
Here are a few best practices:
> Use trigger campaign for low volume actions (e.g auto responder)> Use as few flow steps as possible for high frequency triggered campaigns> Use bat...
@Megan_Koelemay, I didn't integrated Marketo with Google Data Studio. But, I have researched for the some tools and here are the names of a few: Stitch,owoxBI, Cdata, Skyvia, Panop...
Challenges:
Focus on Acquisition
Manual Marketing
Lead Gen Inconsistent process and less leads generated
Prospect and Suspect focused
Data fragmentation
Inconsistent success Measu...
If you are sending the Follow up emails (Thank you Attended or No show) with the on-demand video link then you can simply create a campaign to track the activity. InSmart list:Clic...