Katja_Keesom

Katja_Keesom

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Date Last Visited
4 weeks ago
Level 10 - Community Advisor + Adobe Champion
Joined the community 19-09-2019
Rank Icon Level 10 - Community Advisor + Adobe Champion
Sr. MarTech Consultant
Netherlands
  • Re: Email clicks scoring best practice

    There's a few things you can consider here:Ensure you have bot activity monitoring or suppression switched on so you can exclude mailscanner clicks from scoring.Do not score on every single link click, but focus on your CTA specifically. You may even want to score on program status changes rather th...

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  • solved badge Re: Authentication for branding domain / links and images being blocke...

    As the tracking links are not an email sending domain, but a website subdomain, it is a CNAME record you need for it in your DNS settings (similar to your landing page domain). Typically you would have an SSL certificate on that subdomain too.

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  • solved badge Re: Are sample emails down?

    Just trying to troubleshoot some basics here. You say you checked several from email addresses, but they are all using the email domain set up for sending emails from Marketo? Is a working reply to email address set up? Did you try adding your recipient email address to the database and sending the...

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  • solved badge Re: Dedupe rules using first/last name

    The discussion on whether the chosen set up allowing for multiple ecommerce users being created with the same email address or not aside, @SanfordWhiteman 's response describes how you can achieve what you want. In addition to the concerns he still raises around this solution, you should also expect...

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  • Re: Can someone please tell me why I am getting the same number of cus...

    @NikiY It would be helpful if you checked the responses you receive and provide feedback. People are trying to help you here, but need a bit more information in order to do so. If you have found the issue yourself, it would also be great to know.Thank you!

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  • solved badge Re: Company ID in Company Object

    Well on your way there @Michael_Florin ! A few refinements:The Company Id field is the unique id Marketo assigns to the company record, pretty much the same as the lead id / person id. This is a sequential number.The External Company Id is a field that is used by integrations (also native) and would...

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  • solved badge Re: Creating new lead for every MQL

    I wholeheartedly agree with the guys here. Creating duplicates for the sake of managing new opportunities is a nightmare.

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  • Re: Attribution Data Management

    An option would be to create the programs without any assets at all in the new instance, but with the exact same program names, map the program ids and copy across the program memberships. That can pretty much all be automated, removing the need for manually importing.

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  • solved badge Re: How can I create a lead scoring campaign for multiple site visits ...

    In that case I like Ruchi's date stamping solution, so you have a solid reference for the last visit every time a new visit occurs that you compare against. No wait steps necessary then. Trigger off the page visit to the correct pages with an added filter that the previous visit needs to be within t...

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  • solved badge Re: How can I create a lead scoring campaign for multiple site visits ...

    Not a fan of wait steps at all in this case. @Ruchi_Lapran1 's approach would work, but you can also explore using constraints looking at frequency like this to add a "frequency bonus" to your individual scores:The minimum number of times constraint by itself is rather useless, but in combination wi...

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Public Statistics
Date Registered ‎09-19-2019 01:53 AM
Date Last Visited 4 weeks ago
Total Messages Posted 777
Likes Received 522