Katja_Keesom

Totally agree there. I would always have a set up where managing the process of syncing a lead to CRM is not managed in each separate lead gen program, but in a central place where you can manage the process consistently. It sounds like listening for both the scores being populated is the right trig...

As @Darshil_Shah1 says, the default stream will still be your default stream. However, when adding people to your engagement program you can use choices in your flow step to add people to the different streams from the start, depending on their profile. I tend to use smart campaigns managing stream ...

In general, @Darshil_Shah1 's answers are on the mark. There is however one thing I was picking up on in your questions in general. I would always question the wisdom of creating a drip nurture (a content program that has several steps in it with email sends and wait steps) and then adding that to a...

I think I would rather add the filter based on the actual value and not the data value change in this use case. If the date is in the future the trigger should not work. That way, even if the queue is blocked by something big running, it will work correctly assuming your own campaign runs first. The...

Wow, that question is really quite broad. I would start with some follow up questions:What data points are you collecting?Do you have an integration with CRM?Also as dictated by your CRM, but also from a Marketo perspective, which fields need to be normalized?Generally, what is the data quality you ...

Well, that is always a tricky one and depends on local regulations and your company's policies mostly.Technically, you can use any legitimate means of communication to provide the user with a link to a webpage where they can opt-in again. Your backend processes should always be set up to process an ...

Apologies for not getting back, a bit of holiday getting in the way.It seems as though the issue has magically resolved itself. I will check with other users what happened during my absence.

Well, technically you could. Simply create a folder within the engagement program for your nested content programs and drag them there. However, part of the reason for using Default programs is so you can leverage your content piece in multiple places, so nesting them within a single engagement prog...

Questions can indeed be asked about the basic design of the process, but even with the CO data as they are, there are more practical ways to solve this. You could try and do it in a single smart campaign, but removing people from the current flow if they have a CO with some explicit constraints is g...