Katja_Keesom

I would log a case with Support.

Indeed, that's the one.

Interesting point. Only proves that it is extremely difficult to really catch the right people. I'm starting to warm up to your suggestion to exclude email clicks from scoring and success attribution alltogether.

The filter is they are NOT in the program WITH a success status, so they can be in the program WITHOUT a success status. So your outcome will give all people who are not in any program at all or are in programs where they did not reach success. If you only want the people who are actually a member o...

@Balkar_Singh makes a good point. Lead scoring does in essence not work retrospectively and would require some preparation work to set up correctly. So for a quick fix I would go with his solution.How lead scoring works is:Marketo comes with a standard scoring field calles Person/Lead Score.Typicall...

In addition, you could use a behavioural score field to track engagement levels so people with the highest score are your most engaged audience. You can prevent "old" engagement data polluting that list by including a score decay for people who have gone inactive.

Might be different in different countries, doesn't seem to be that widespread around here yet. Mostly some large international companies, but SME not so much.

That is entirely true. It serves mainly to identify the suspected leads where mail scanners are active. You would need to further analyse these records to see the rest of their behaviour pattern and decide whether you want to exclude the entire lead from scoring on clicks or not. By no means a perfe...

This filter will give you all people who are "unengaged" in at least one program rather than in all programs. I do believe it should work if you reverse the logic, so:Member of Program equals falseProgram is anyProgram status is (rather than is not) your success statusesThis translates into all the ...

As many people have already said in response, a fully reliable solution is simply not present. I do however like the suggestion made in a previous discussion on this topic to include a 1 pixel image in your email template (blending into the background) with a url behind it. The logic is this link is...