Melissa_Day

Great question! Assuming you are talking about activating/deactivating an engagement program or one of its streams -- the program resumes where it left off. If you add an email earlier in the stream, it would be sent to anyone still enrolled in the stream. If you are talking about deactivating a sma...

What a comprehensive, valuable overview. There are some great reminders of best practice in here that busy marketers can easily overlook (or is that just me?) and why keeping this data clean is so important. Bookmarking this for my EOY clean up!

This is a great post! What type of email is the use case for? My first thought would be optimizing the sender name/email address from the account owner or fallback contact owner, but not following how this could be connected. What am I missing?

Love the Q&A's! The only miss I see here is the answer to Yuen's question around optimizing a newsletter's open rate. In addition to subject line and sender name, time of send and preview text also have an impact on open rate. We generally resend our newsletter to those who didn't open the first sen...

I agree with @Michael_Florin here - make sure you have selected to view Email Link Performance. When building your email, also make sure that you have link tracking enabled in all of the links that you add so they show up properly in this report!

Thanks for a very thorough and valuable post! I'd like to hear about another use case you mentioned - Driving a Marketing Focused Funnel: using Engagement Score(s) to drive a more robust Marketing Funnel. Can you please share?

Great post - thanks for sharing!

Thank you very much for the suggestions! I am going to work with our web dev team to see how they want to move forward, then will mark the solution 🙂