SanfordWhiteman

Amy, when using mailto: links you must add the class "mktNoTrack" to the in the email or the link will not be functional for many of your leads.Because of this requirement, the only feedback you'll get is via inbound emails to your domain (which aren't processed by Marketo). All the same, those emails do represent real engagement, so I don't mean to devalue them by any means -- they're just outside the realm of marketing automation, so you'll need to complement them with manual lead updates.

Allison, we have a new service in Beta called magICS (geeky name subject to change!) that allows you to have dynamic ICS files, including not only reminders but tokenized text. For example, you can include the lead owner in the event title: "Meet Linda from CorpoSoft." If you're interested, my ema...

Can you still not see my demo code?It should be easy to adapt it so that the user sees the NumBags on the next page. The onSuccess function always gets the two args (postedValues,followUpURL). So you can read directly out of postedValues.NumBags.

You can't reverse lookup the lead directly from a click tracking code (like "A0B1C3" in branding.example.com/A0B1C3). Bear in mind that the tracking code transports more than just the lead, it's also the link, the email, etc.But the corresponding lead's clicks and web activities will of course be p...

How sophisticated is the final math? Are you talking about building complex regressions, stdevs, or simple * / type of thing?We have a webhook endpoint called (for now!) Arith-Matic that can easily execute simple formulas against supplied fields. For example, you can set the 'hook to call: a...

Fair enough, but I think having four fields in Marketo is more maintainable, since then they will sync back correctly from SFDC and you don't need any special flow steps in Marketo.

But how are you dealing with "I’d like our Salesforce reps to see that A and C were checked" -- I thought you meant these were populating individual checkboxes in SFDC as well.Also, fields that contain the unescaped delimiter or partial matches will screw up primitive parsing methods (i.e. a search ...

I try to consider Forms 2.0 an out-of-the-box feature. Quick demo: MktoForms2 :: Indie Checkboxes to Virtual Checkbox Set​

Having four different fields could work, but it wouldn't be possible on your form to make them work together and have at least one required.It's actually really easy to have separate boolean fields and have at least one required on the form. Just use your own quick validation.This seems a lot bette...

Devin, it sounds like you're talking about a variant of the Referral Form paradigm, where we want both the referrer and the referral to become new leads. This is simple if you know a bit of JavaScript, since you can use the Forms 2.0 API.Add to the form both the standard Email field and a new custom...