SanfordWhiteman

My favorite part of Velocity training sessions — though surely students’ least favorite! — is challenging someone to explain why something worked, as opposed to why something fails fatally.It’s easy to barrel through Velocity without realizing the complex stuff happening under the hood. If Velocity ...

To use the Forms 2.0 JS API – including simply loading a form — you call methods on the global object window.MktoForms2. MktoForms2.loadForm loads a form, MktoForms2.whenReady and MktoForms2.whenRendered add custom behaviors, and so on.More to the point: MktoForms2 is Forms 2.0.Sticking with the de...

I like to distinguish Dynamic Content™ — when you literally right-click and choose Make Dynamic in the Marketo Editor UI — from “dynamic content” in the broader sense.The ™ version is just one type of dynamic content, though it’s the easier type to master. The other type, more powerful but admittedl...

My buddy Todd says, “If you’re writing VBA, you’re probably doing it wrong.” (He means you should be using a built-in Excel function instead.)I’d probably go further: if you opened Excel, you're probably doing it wrong.☺ But it’s lots of people’s default data tool, so you’ve gotta roll with it.Once ...

Despite some recurring wishful (Christmas-wishful?) thinking on the Marketo Community, no, Marketo does not have a {{system.token}} that outputs only the current year. You have to build your own token — or rather, at least two {{my.tokens}}, one for Emails (using Velocity) and one for LPs (using Jav...

User JD asked a question on Marketo Nation that I thought was worth a quick writeup here as well. I'm looking to keep URL query string parameters when passed from my 3rd party (https) page to my Marketo LP (also https) before Munchkin loads so I can trigger off the “Visits Web Page” trigger.Getting ...

It’s holiday email time and you’re feeling strategic.Rather than trying to manage signature snippets — or, even worse, cloning entire emails — you upload your sales team’s headshots into Design Studio.You choose a great naming convention: -med.png (“med” for medium-size, in case you want to add othe...