I'm a web, database, and network architect based in NYC, with specializations in the financial services, publishing, and SaaS sectors.
I build complex Marketo integrations for companies large and small... and can make Marketo forms and emails do things you never thought possible!
Check out my blog at https://blog.teknkl.com, which has Marketo-specific technical insights you won't see anywhere else, along with wider topics from my programming and systems work.
... interesting that Josh and I came at this from opposite angles. He's of course totally right that you could have a From that doesn't accept messages and a Reply-To that does, so...
Simply: Reply-To is the mailbox to which you want human-generated (i.e. manually composed) replies to be sent.Technically speaking there is no need for a Reply-To if the From is th...
As Josh suggests, you should make mailto: links as generic as possible to maximize the chance of it actually functioning for a given lead. I would add both mktNoTrack and mktNoTok ...
You're probably underestimating how many people double-click when they only needed to single-click, and how many people just lose track of an open tab. Repeated clicks in a short p...
I also don't see a particular advantage to having a background image, but hey, it's an aesthetic decision.@Heather P remember that text needs to be legible even if the bg doesn't l...
As @Shannan notes you can think of the task as adding a background-image to text, not the other way 'round. And its use is not llimited to tables; for example, a simple A tag can h...
As @Adam W said, if content changes end up affecting deliverability, they will in turn affect openability.A low ratio of text to image area is considered spammy (error-prone or not...