Edward_Unthank_

Yes! You'll need to have the unsubscribe link coded into a ".mktEditable" div at the bottom of your email template. You can then create a few different snippets with your separate topical unsubscribe links.Then on the individual emails, you can replace that unsubscribe div with a snippet that's spec...

You'll have to activate the smart campaigns before they're available in the drop-down. Basically, you have to build it backwards from the final campaigns.

Thanks for the mention, Justin! Yes, you can set up that monster program I wrote about for batch behavioral scoring. Useful for retaining some information, especially if you think you might revamp your scoring more than once in a year. That can be helpful for kind of rapid-fire testing what your sco...

Yes! Use programs that have an Exclusion program status, and use programs instead of emails in the streams. Major use case is for when people download content and your lead nurture promotes pieces of content—you don't want to promote a piece of content they've already downloaded, so you want to skip...

Also, if you want to headhunt, check out previous Gigaom developers who are recently seeking work. They had an enterprise-integration between WordPress and Marketo.

You can use a text token because it won't have additional formatting in it (as opposed to a rich text token, which puts other formatting in place). So in this case you can put a program text token with Dreampage = etumos.com. More info on the types of tokens can be found here.Best,Edward Unthank | F...

Having tokens processed in a smart list—nope. Tried it many times. 🙂If you go more into your use case specifically, other Marketo users on the Community will gladly chime in on alternative ways to do this. Lead sourcing? Lead segmentation? Lead routing? Program attribution?Best,Edward Unthank | Fou...

Hey Amanda!The short answer is that you can use a flow step for "Change Owner" with choices based on Random Sample. How we trigger this is through a Lead Lifecycle Processing program, which basically runs all operational programs and operational smart campaigns within our Marketo instance. Here's a ...

Hey Amanda,You're getting into the dredges of how API calls and how the sync works between Marketo and Salesforce, and a new (for most people) consideration of how to make syncing more efficient. First off, the behind-the-scenes work between Marketo and Salesforce. Generally it looks like a magic "i...