Edward_Unthank_

Hey Sherin:There are a many benefits of keeping local assets within Marketing Activity programs—here are a few:You can create program templates that contain all the right assets for certain types of programs (Content, Online Advertising, Email Blast, Lead Nurture Cast, List Purchase, etc.).You can u...

Hi! I'm Edward. I describe myself as "embarrassingly involved with Marketo" generally. I like to take an analytical/development approach to marketing technologies, including Marketo. I'm located up here in sunny Seattle as the founder and lead marketing technology consultant at Etumos.

There are actually a few different ways!Here's one: adding program tokens as classes.CSS and important styles!In your template, you can put program tokens on the body class. If these aren't defined, they don't render to anything on the page. They're great backups for situations just like the one yo...

Hey Kristin, two options for creating 301 redirects in landing pages:First Option:When you change a landing page's URL, you have the option of removing the old URL or redirecting the old URL to the new one. That's when you're just changing the URL on an existing landing page and not deleting it.Seco...

You're right, Sara, "has opportunity" is a filter determined by contacts who are attached directly to an opportunity within the CRM. It relies on your salespeople to attach the contacts to the opportunity unless you have workflows set up to do this automatically.Edward

Yes! I like to do this through a comprehensive Lifecycle Processing program that triggers separate stages. Lifecycle Statuses:0 - Processing: Lead is created. 1 - Marketing Accepted Lead (MAL): Lead is demographically qualified.2 - Marketing Qualified Lead (MQL): Lead is behaviorally qualified.3 - S...

Try {{company.Company Name}}!

There are lots of ways to figure out what's going on, but here's where I'd start.Here's what I think is going on:Someone along the way chose not to implement the Munchkin tracking snippet on the new site. Web visits aren't being tracked. You can verify this by choosing a page and creating a smart li...

Hey Lee, I can't tell from the information what the best solution would be or what the problem is. I would suspect people wouldn't have jumped to a SOAP integration without having good reason to do so, but there are too many moving parts to be able to know from the information so far.Edward

Great question, Lee.There are three APIs that you can use primarily, and which one you want to use depends on what your setup is and what your setup will be in the future.REST API: This is a more secure version of SOAP, and it offers lots of functionality mostly meant for interacting with objects le...