Edward_Unthank_

Hey Jackie:1) The lightbulb with the green arrow shows up when you drag the program into an engagement program.2) I sync the individual email cast programs to SFDC campaigns for reporting goodness. (If it can influence a lead and be considered its own initiative/program/piece of content, I turn it i...

Here you go, Jackie Gragnola!Cheers,Edward

Not sure if this is the actual problem or not, but try sending the sample email through an actual flow step like a prospect would go through (not the "send sample" step within Marketo). I remember wonkiness around this.

Beautiful!For formatting date tokens—Velocity script token ("Email Script" token)! Here's a starting point I've found recently:#if (${lead.renewalDate})$date.format('MMMM dd, yyyy', ${convert.parseDate(${lead.renewalDate}, 'yyyy-MM-dd')})#endYou can add some if/then logic based on your countries to ...

Hey Carlos,I like to structure nurture (pre-opportunity nurture, at least), based on buying stage. Starting with a Discovery Track engagement program to accrue some more information about your prospects via watching their activity, page visits, email clicks, etc. This is a very demand generation and...

Oooph. That'll be every known lead in your database who was created more than 24 hours ago. That's a lot of email alerts.

I'm assuming that's the actual URL in the token, so you can do this: Webinar Link DescriptionThat's the HTML itself. In the WYSIWYG editor, I believe you can select the text you want to be the description, hit CTRL+K (or CMD+K on Mac) and then put the {{member.webinar url}} as the actual link. That ...

The answer is in the lead's Activity Log. If you scour through the there, you'll see the system trigger that made it happen. It might be some reason that's totally unrelated to this, some smart campaign or flow step elsewhere that you didn't expect. (Multiple triggers are always "Any," so if someone...

I did a talk on this at Marketo Summit 2014, called "How to Take Intelligent Lead Nurturing to the Next Level​."This goes through the individual engagement program setup. I use Email Cast programs within the engagement program so that you can skip casts more appropriately in order to maximize your e...

(Here's a lead source guide Sanford was referring to: Marketo Lead Source Guide)When you're pointing ads at your homepage (which I never do—make a landing page with more value for the user and which captures lead information with a specific call-to-action related to the query!), if your inbound link...