Edward_Unthank_

Edward_Unthank_

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Date Last Visited
‎02-27-2023 10:10 PM
Level 10
Joined the community 05-02-2015
Rank Icon Level 10
Founder
Seattle, WA
  • Scaling MOPS and Marketo Teams: Roles and Process

    Enough to drive a MOPs person crazy:A Marketing Automation Architect is perusing the marketing calendar and looking at emails scheduled to go out for the day. She spots an email marked as “operational,” meaning it will send to unsubscribed leads and will not include an unsubscribe footer. Upon furth...

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  • Re: Lifecycle Processing: The Operational Spine of Marketo

    Hey Sean! Sorry, just seeing this now. The trigger for hand raise forms is "fills out form, form name starts with 'Hand-Raise:'"—that way we implement naming convention for the universal forms and tag them as hand-raise forms as we create them. That way it also abstracts a bit to include Demos, Free...

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  • Re: Lifecycle Processing: The Operational Spine of Marketo

    Hey Koren, what I'm talking about here is assigning a value to a custom field called "Lifecycle Status." The flow is just a "change data value" for "Lifecycle Status" field to "1 - MAL" as an example. Revenue Modeler (the Marketo tool) then just uses the transition rules as "Lifecycle Status" change...

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  • Re: Marketo Tokens: Ins and Outs

    Hey Will, this doesn't apply to landing pages. Landing pages get their token values through being within Program in the Marketing Activities section. Emails and forms are exceptions to that rule.Edward

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  • Re: Lifecycle Processing: The Operational Spine of Marketo

    Shoot! Thanks for the note, Jamie Maynard. Links broke when we rolled out our new site. I'll update this week. Edward

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  • Lifecycle Processing: The Operational Spine of Marketo

    The backbone of a marketing automation platform is a prospect’s progression from original visitation and creation into a system all the way through becoming an active customer—driving that flow is how a prospect is treated within the system both operationally (behind-the-scenes data cleanliness) and...

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  • Re: Some Tests on Random Sample Behavior

    Hey, that was from my support case! Also, batch campaigns are not truly random. If you run the same amount of leads through batch campaigns with the same flow steps, you'll consistently get the same results. They "randomness" is math-based instead of randomly generated numbers.If you run 100 leads ...

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  • Re: Marketo Tokens: Ins and Outs

    Actually, Michelle, I don't very frequently use "View web version" links in emails, so I don't know the answer to that! I'd start by checking the HTML on the page to see if the token value is on the page and rendering poorly, or not on the page at all.

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  • Re: Use “Interest Scoring” to target like a bull

    We do this same thing! We call them "profiling programs," and do Product Interest Profiling, Buyer Stage Scoring, and Persona Profiling (generally). It definitely has its upper limits when you have a large volume of traffic to your site, because "visits web page" trigger is very noisy and can impede...

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  • Re: Marketo Tokens: Ins and Outs

    Beautiful!For formatting date tokens—Velocity script token ("Email Script" token)! Here's a starting point I've found recently:#if (${lead.renewalDate})$date.format('MMMM dd, yyyy', ${convert.parseDate(${lead.renewalDate}, 'yyyy-MM-dd')})#endYou can add some if/then logic based on your countries to ...

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Date Registered ‎02-05-2015 10:27 PM
Date Last Visited ‎02-27-2023 10:10 PM
Total Messages Posted 239
Likes Received 524
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