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Enough to drive a MOPs person crazy:A Marketing Automation Architect is perusing the marketing calendar and looking at emails scheduled to go out for the day. She spots an email marked as “operational,” meaning it will send to unsubscribed leads and will not include an unsubscribe footer. Upon furth...
Hey Sean! Sorry, just seeing this now. The trigger for hand raise forms is "fills out form, form name starts with 'Hand-Raise:'"—that way we implement naming convention for the universal forms and tag them as hand-raise forms as we create them. That way it also abstracts a bit to include Demos, Free...
Hey Koren, what I'm talking about here is assigning a value to a custom field called "Lifecycle Status." The flow is just a "change data value" for "Lifecycle Status" field to "1 - MAL" as an example. Revenue Modeler (the Marketo tool) then just uses the transition rules as "Lifecycle Status" change...
Hey Will, this doesn't apply to landing pages. Landing pages get their token values through being within Program in the Marketing Activities section. Emails and forms are exceptions to that rule.Edward
Shoot! Thanks for the note, Jamie Maynard. Links broke when we rolled out our new site. I'll update this week. Edward
The backbone of a marketing automation platform is a prospect’s progression from original visitation and creation into a system all the way through becoming an active customer—driving that flow is how a prospect is treated within the system both operationally (behind-the-scenes data cleanliness) and...
Hey, that was from my support case! Also, batch campaigns are not truly random. If you run the same amount of leads through batch campaigns with the same flow steps, you'll consistently get the same results. They "randomness" is math-based instead of randomly generated numbers.If you run 100 leads ...
Actually, Michelle, I don't very frequently use "View web version" links in emails, so I don't know the answer to that! I'd start by checking the HTML on the page to see if the token value is on the page and rendering poorly, or not on the page at all.
We do this same thing! We call them "profiling programs," and do Product Interest Profiling, Buyer Stage Scoring, and Persona Profiling (generally). It definitely has its upper limits when you have a large volume of traffic to your site, because "visits web page" trigger is very noisy and can impede...
Beautiful!For formatting date tokens—Velocity script token ("Email Script" token)! Here's a starting point I've found recently:#if (${lead.renewalDate})$date.format('MMMM dd, yyyy', ${convert.parseDate(${lead.renewalDate}, 'yyyy-MM-dd')})#endYou can add some if/then logic based on your countries to ...