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You have to be creative about how you use it.For automated emails, I usually chunk it down into a few pieces, and lead dynamism isn't included in the program token areas.Example:"Hi {{lead.First Name:default=there}}, {{my.Email - Body 1_Copy}}"If you have other lead tokens you need, then you have to...
Using Marketo Tokens to create more scalable, dynamic contentProgram tokens are the best! Those are the the tokens that start with “my.” and they’re specific to Marketo programs and Marketo folders in the Marketing Activities section which hold programs (i.e., all folders except for local asset fold...