Edward_Unthank_

Hey Christine, unfortunately SFDC campaigns is right. If you have a non-large Marketo database (100k known records or less), I would usually recommend syncing all programs to SFDC campaigns, because SFDC offers some better easy-to-use reporting options, including multitouch attribution. If you're lo...

Out of the box, not reliably. If you're doing explicit campaign tagging, you can have five hidden fields on your forms, each capturing a UTM parameter. Minimum viable product is to have them caught from the URL string, and then better version is URL string->cookie->hidden fields. Then you'll have th...