Beth_Massura

Thanks, Kevin! Good point about not adding another tool for them to use.

Hi Cat, Grace is spot on about the spam traps once being real email addresses. Like us, you probably have alumni who forget to update their contact information. (I've seen Compuserve email addresses!) In addition those who opened and clicked the few emails you have sent out from Marketo, you may be ...

Saving for reference! That's a good point about refreshing the CoE periodically to match what is needed/used at the present time.

Great to hear from more team members. I'd like to hear more about what their role is within the whole Marketo team - what they do on a day to day basis and how that fits into the bigger picture. I can't even begin to imagine how big the team is and all the people who contribute!

Awesome tips! I highly recommend making a data dictionary to explain each field in the Marketo database: details on what it represents, sources (if applicable), field type, how it should and shouldn't be used, etc.

Convio (now Blackbaud Luminate)

This graphic was a great summary and tool for talking points at the Summit Champion booth. However, several visitors commented that the text was really small and too hard to read... I'd be happy to help rethink the format to make it more accessible!

Awesome set of resources! I would also recommend the "New to Marketo Learning Path" on Marketo University Online which has videos, hands-on demos and knowledge checks.

Fearless =/= without fear. Great concept!