Jay_Jiang

1. Should I use the same 3 emails with dynamic segmentation OR 3 unique emails for each program? In my mind either way works but wanted to check with you to see what the preferred method would be.I'd use unique emails for each, in case I want to add extra emails for specific products but not all pro...

Not that I have benchmarks but be careful to differentiate between email providers and email clients, i.e. Gmail and the group of Microsoft public mailboxes (outlook.com, hotmail.com) are both email providers and mail clients but Outlook 2016 and its other versions are mail clients which many busine...

Playing the devils advocate here, but what if, for my specific business processes, I need scores to go over 100?I wouldn't say that Marketo is "lacking" compared to Eloqua, Marketo gives you the option to build it as you'd like. Plus the fact that "score" type custom fields having their own set of f...

5 stars for the title which could also parse as series of progamming erotica books (see what I did there)To the non-technical person, it's easier to learn PHP than to understand what you just read.EDIT: but definitely a creative way to make use of webhooks and fetching data. Very well researched and...

I would replace engagement programs with default (brown folder) programs then.In your single smart campaign that has "add to engagement program" choices, replace the choices with "Add to list" choicesEach default program replacing the engagement programs will need it's own static list, and an additi...

One thing I did overlook is the Exit Product A nurture (your naming convention in your screenshot) would actually add all "subscribers" (customers) to that product's program and "Pause" them in that engagement program...Good catch, you'll need to check if the record is already in the engagement prog...

Yes you can use change owner so your leads in Marketo have the right Sales Owner.To clarify,Sales Owner in Marketo is to Lead Owner for Leads and Contact Owner for Contacts in Salesforce.Account Owner in Marketo is to Account Owner in Salesforce. Sales Owner doesn't always equal Account OwnerMost B2...

The default fields for sales owner are what ever is set by the sales person in their profile. So check that they have filled out their profile correctly,The other possibility, you've mixed up the tokens... double check you're not looking at sales owners names and account owners emails

Controversial but doable:Create a custom field for "last muchkin cookie"Submit the munchkin cookie with the person's details in form submissions to MarketoAppend a custom parameter with the cookie value to links being sent in the other email platformOn your site, add script to overwrite the current ...

Build the key data points into interesting moments to be able to check per record.orCreate custom fields to track timestamp + Lead Stage at entry into nurture program and timestamp + Lead Stage at exhaustion/exit of nurture program