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Need to understand your business and sales process a bit more...When we transitioned from 1 product to 2 products, we simply created an entirely separate mirrored marketing funnel with separate multi-touch attribution models, stage stamps, lead scoring, etc.What was the reason you decided to this?Is...
If you want to become more knowledgeable at Marketo, there are 3 broad areas (in my opinion) you can improve, but I don't know of anyone who's excelled at all 3.1. Core - skills and experience in pioneering best practices related to building automation using programs, smart campaigns, assets and, ot...
There's certainly nothing wrong with how you've created your template.But, do keep simplicity and scalability in mind. Is there a reason you need to use nested programs? as you scale you will burden yourself with a lot of smart campaign and excess asset "debt".Also, regarding transitions to streams,...
the "Marketo certified solution architect" is only available to Marketo employees and agency partners focused on implementations.The example you gave, is simply accomplished by creating the custom field in Salesforce where it will automagically sync to Marketo and create a custom field in Marketo.Th...
Not sure about apple but on Android the app was removed from the Google Play store, you had to download the apk from third party sites. Nevertheless, the app works fine.
Need more metadata for individual fields, created date, created by etc...
Yes campaign members added from the Salesforce side will sync to the Marketo program as the first step in the program channel.
One idea is to use the picklist for classes instead of the inline colours, obviously you might run into compatibility issues.
A very open ended and broad question. Customer lifecycle marketing 101. It's good you've got nurtures for different purposes, now map these out with relation to your revenue cycle model. Understand the transition paths and the criteria for transitions (what triggers or manual status changes are need...