When you have no maximum (or no minimum) lead scores, unless all your prospects take similar routes to become customers, you risk losing meaning in your lead scores. I, for one, ha...
Update your email program steps to the suggested ones above.Then create a smart campaign with Smart List:And Flow:N.B. The order of the choices do matter
There are many discussions and blog posts on this. But again, scoring is unique for your business. Think about the lead lifecycle and typical sales cycle length for your business. ...
Not sure why you need to delete entire lists of leads when individual leads from old lists may be interacting with your company. Consider cleaning up old, inactive leads in general...
In case you were thinking that was something Marketo generated, it most likely isn't. You'd be needing to write the HTML for the popup with the individual links to the calendar fil...
Set up your email programs with steps and smart campaigns to track these stages moving forward:For emails already sent, use batch campaigns and activity history filters to change p...
There are a lot of guides on lead scoring and a lot of opinions as well, that's because good lead scoring is unique to your business. Think about a buyer's journey, what is importa...