To ensure fields aren't overwritten on existing records, you can block field updates for all fields found in the import list - this is the easiest way.
If you can't or don't want ...
As you're aware, Marketo does things by the records in the database, and isn't able to know what has been done for the sales owners of those records.
A manual way of achieving wha...
With Adobe at the helm, Marketo looks to replace Adobe Campaign and will be positioned as more of an enterprise offering. There is a lot of work already done or underway to integra...
A very open ended question where answers are will be highly subjective.
I don't map opportunity stages to multiple lifecycle stages, I only just have the one Opportunity lifecycle...
2 options.
1. Use request campaign. Add your multiple filters to the smart list of the requested campaigns
1 - Send Email X
2 - Wait 5 days
3 - Request campaign Send Email Y
4 - W...
Firstly, I'm not sure what kind of scripting you're referring to.But since you mentioned webhooks, if you don't mind using your own server to host a handler script, you can send th...
if you have multiple segments and they are not mutually exclusive, a person may qualify for multiple segments but they will only be in the first one they match on.
yes, certainly.@ OPfor a complex use case I wouldn't solution it using Marketo but rather get a CDP involved to control the identity and protect what data goes into the database
Not exactly answering your question but what I do is make my unsubscribe page only accessible by cookied browsers i.e. click through from email
Create a segment for Known leads on...