Level 10
Joined the community 04-10-2017
Level 10
Melbourne
Senior Marketing Ops Specialist
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Build the key data points into interesting moments to be able to check per record.orCreate custom fields to track timestamp + Lead Stage at entry into nurture program and timestamp...
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I think we're almost on the same page.Smart CampaignsAdd to List "Up-sell Nurture List"- *Single SC* - List of members from segmentation to feedUp-sell NurturecampaignIt sounds lik...
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You're still not clear enough for me to help.What is the scoring at a campaign level that you want?e.g. Sum person scores for all persons in the campaign?Count the number of succes...
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Can't be done out of the box by Marketo and honestly, if your "campaign score" isn't the number of successes, it doesn't sound like Marketo should be responsible. Like most good th...
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In my mind in the "Sender" campaign of the "Loop" I could just use segmentation with snippets for the three emails but if I'm following you correctly here all 8 product nurtures wi...
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Hi Ronn BurnerThere are many ways to approach this but I can work with the idea you have in mind.The contentious bit is using a boolean field for each product combined with segmen...
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To get the most out of the platforms, you need to have:a clean and tidy database,a good understanding of your existing channels and sources,your existing leads/contacts organised i...
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When you have no maximum (or no minimum) lead scores, unless all your prospects take similar routes to become customers, you risk losing meaning in your lead scores. I, for one, ha...
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Update your email program steps to the suggested ones above.Then create a smart campaign with Smart List:And Flow:N.B. The order of the choices do matter
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There are many discussions and blog posts on this. But again, scoring is unique for your business. Think about the lead lifecycle and typical sales cycle length for your business. ...
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