Level 10
Joined the community 04-10-2017
Level 10
Melbourne
Senior Marketing Ops Specialist
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1. Should I use the same 3 emails with dynamic segmentation OR 3 unique emails for each program? In my mind either way works but wanted to check with you to see what the preferred ...
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Not that I have benchmarks but be careful to differentiate between email providers and email clients, i.e.Gmail and the group of Microsoft public mailboxes (outlook.com, hotmail.co...
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Playing the devils advocate here, but what if, for my specific business processes, I need scores to go over 100?I wouldn't say that Marketo is "lacking" compared to Eloqua, Marketo...
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5 stars for the title which could also parse as series of progamming erotica books (see what I did there)To the non-technical person, it's easier to learn PHP than to understand wh...
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I would replace engagement programs with default (brown folder) programs then.In yoursingle smart campaign that has "add to engagement program" choices, replace the choices with "A...
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One thing I did overlook is theExit Product A nurture(your naming convention in your screenshot) would actually add all "subscribers" (customers) to that product's program and "Pau...
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Yes you can use change owner so your leads in Marketo have the right Sales Owner.To clarify,Sales Owner in Marketo is to Lead Owner for Leads and Contact Owner for Contacts in Sale...
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The default fields for sales owner are what ever is set by the sales person in their profile. So check that they have filled out their profile correctly,The other possibility, you'...
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Controversial but doable:Create a custom field for "last muchkin cookie"Submit the munchkin cookie with the person's details in form submissions to MarketoAppend a custom parameter...
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Build the key data points into interesting moments to be able to check per record.orCreate custom fields to track timestamp + Lead Stage at entry into nurture program and timestamp...
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