Rachel_Noble

Occasionally it's an issue with the way your own system (outlook is especially bad at this) renders emails. Did you try sending a sample to someone else on your team to make sure it looks the same?

My apologies if you've already tried this, but did you try making a (lead) performance report with custom columns which are the smart lists you are referencing?Add Custom Columns to a Lead Report - Marketo Docs - Product Docs

Thanks Greg! I used Hoosh's Excel formula one to append a 0 for 4-character zip codes. It's not perfect but it's accurate enough for our use case. Thanks Fab Capodicasa​!

Thanks guys. The real problem is that we have ongoing campaigns that send mail whenever a qualified lead is added to the system and has all the address info filled in. Leads are added in from multiple sources (many of which my team has no control over) so I'm just looking for an automatic way to fix...

There might be a better way but here's my hack for that. I set up a Lead Performance report and group by email. In my smart list I only include leads who clicked links in the set of emails I'm researching. Then I use custom columns ​to determine which emails each lead clicked.For example, the report...

Hey Dan,We're also firm believers in the value of an all-in ABM strategy. I know this doesn't directly answer your specific question, but after quite a bit of testing we've found that we increase our response rates dramatically when we use distinct messaging segmented by distinct persona identificat...

Hi Leanne,Similar to Greg's suggestion, we segment our leads based on the product they're most likely to be interested in. We also segment leads by persona (which is really just a more robust breakdown of our product segmentation).Since segments allow us to utilize dynamic content, we rely on them f...

You can use a smart campaign to do it in bulk. Identify the leads in the smart list, then use a "Change Program Status" flow step where you name the program and change their status to "Member"

Another place we use this frequently revolves around webhooks. Marketo webhooks only work in triggered campaigns, so if you want to include a webhook in a batch campaign (like in a nurture stream, for example), you can set up a batch campaign that "requests" the webhook campaign.