Occasionally it's an issue with the way your own system (outlook is especially bad at this) renders emails. Did you try sending a sample to someone else on your team to make sure i...
My apologies if you've already tried this, but did you try making a (lead) performance report with custom columns which are the smart lists you are referencing?Add Custom Columns t...
Thanks Greg! I used Hoosh's Excel formula one to append a 0 for 4-character zip codes. It's not perfect but it's accurate enough for our use case. Thanks Fab Capodicasa!
Thanks guys. The real problem is that we have ongoing campaigns that send mail whenever a qualified lead is added to the system and has all the address info filled in. Leads are ad...
I apologize if this has already been answered - wasn't quite sure how to search for it. When we upload postal codes to Marketo via CSV, the file strips leading 0's from all postal ...
There might be a better way but here's my hack for that. I set up a Lead Performance report and group by email. In my smart list I only include leads who clicked links in the set o...
Hey Dan,We're also firm believers in the value of an all-in ABM strategy. I know this doesn't directly answer your specific question, but after quite a bit of testing we've found t...
Hi Leanne,Similar to Greg's suggestion, we segment our leads based on the product they're most likely to be interested in. We also segment leads by persona (which is really just a ...
You can use a smart campaign to do it in bulk. Identify the leads in the smart list, then use a "Change Program Status" flow step where you name the program and change their status...
Another place we use this frequently revolves around webhooks. Marketo webhooks only work in triggered campaigns, so if you want to include a webhook in a batch campaign (like in a...