“During these trying times,” as we get used to “the new normal” and wait for “when all this is over,” landing a job isn’t anything like it used to be. This is exceptionally true in...
Hi Ashley! Some people use different program types for these channels. Assuming Email Send utilizes the default program type, that is the channel you would use here
3rd and final part of this series!
Building nurture programs can be a daunting task. But with the right guide, you can turn an afternoon into an email experience your prospects wi...
Marketo says companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.That is reason enough to kick off a nurture strategy!With personalizatio...
Engagement Programs Part 1: Buyer-Journey Engagement ProgramsWhen done correctly, lead nurturing is a simple method for engaging leads by delivering content to prospects and custom...
Miss my session at Summit? Here's a recap of my 7 steps to launching your first Account-Based Marketing strategy.Account-Based Marketing is here to stay. In the digital age, it’s e...