Rachel_Noble

“During these trying times,” as we get used to “the new normal” and wait for “when all this is over,” landing a job isn’t anything like it used to be. This is exceptionally true in the often under-appreciated MOPS category. Last week I had the opportunity to meet with two Marketo consultants who, ...

3rd and final part of this series! Building nurture programs can be a daunting task. But with the right guide, you can turn an afternoon into an email experience your prospects will never forget! Before we begin, we need to define a few terms: An Engagement Program is a specific kind of program that...

Marketo says companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.That is reason enough to kick off a nurture strategy!With personalization the new norm, we have a brilliant opportunity to engage prospects way beyond the unimpressive “Hello, [first name].” I...

Engagement Programs Part 1: Buyer-Journey Engagement ProgramsWhen done correctly, lead nurturing is a simple method for engaging leads by delivering content to prospects and customers in a way that optimizes engagement and leaves everyone happy. From an operations point of view, “nurture” is defined...

Miss my session at Summit? Here's a recap of my 7 steps to launching your first Account-Based Marketing strategy.Account-Based Marketing is here to stay. In the digital age, it’s easy to get bogged down in the hustle and bustle of the MarTech capabilities and lose sight of what really matters: engag...