Rachel_Noble

Re: Omni-Channel Marketing and You: What OCM looks like in Marketo

by Rachel_Noble 06-23-2017

Hi Allison,Great question! We don't use Salesforce, but we have a home-grown CRM that we've integrated with Marketo. When our SDRs email/call prospects, the API sends a custom activity to Marketo's activity log based on the type of communication. We trigger campaigns off these activities (mostly jus...

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Omni-Channel Marketing and You: What OCM looks like in Marketo

by Rachel_Noble 05-10-2017

*Omni-Channel Marketing**ABM**Direct Mail**Multi-Channel Outreach**Smarketing**Retargeting**SoLoMo**Enter your favorite marketing buzzword here*You've heard it all. You're bought into the concepts. You're creative team has an abundance of captivating ideas, and you're responsible for executing a fla...

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Re: Date Filters in Segmentations

by Rachel_Noble 03-03-2017

Jeff Coveney maybe this is at the root of our date filter questions a while back.Thanks Kristen.

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