Level 10 - Champion Alumni
Joined the community 01-09-2015
Level 10 - Champion Alumni
Founder | Principal Consultant
Portland, OR Metro
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Rachel_Noble
12-11-2017
Thanks Lynn! Great question. Are you by any chance using a tokenized program? If there are CTA's for the links, you could put the CTA tokens in the description fields as well.
4988 0 0
Blogs -
Because the spam folder is where eBooks go to die. In the draft of your email, go to Email Settings (top left) and check the “Preheader” box. Put a snippet of the email in the text box. For many email providers, the preheader is the small bit of preview text that shows up next to the subject line. I...
15538 10 8
Blogs -
Are your engagement rates worth writing home about?If you answered “no,” then maybe it’s time to take a deeper dive into why your prospects are overlooking the content you worked so hard to create. Personalized emails return 6x more revenue per email than non-personalized emails. Imagine what will h...
2019 8 0
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by
Rachel_Noble
09-20-2017
Hey Kayla,No problem! We set up our Nurture program channel to include a (non-success) status of "Exclusion". Then, incorporate every email within our nurture streams as sub-programs instead of emails. So in the Early Stream (our default stream), someone will get this first email:If they open this e...
319 2 0
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by
Rachel_Noble
09-18-2017
You have inspired a ton of inquiries on this! There might be another blog post coming soon. Keep your eyes open...
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Blogs -
Our first engagement program took four months to set up. It was our first big accomplishment after implementing Marketo, and believe me, we celebrated! It had one stream made up of seven emails that went out Wednesday mornings at 9am. We immediately saw a huge lift in engagement which, at the time, ...
5625 21 11
Blogs -
So, your campaign failed. You’ve invested weeks, even months into this exciting new venture and you don’t know why you aren’t seeing the results you expected. It happens to the best of us. Don’t let it get you down, because this is a great opportunity to learn and make your future efforts insanely s...
7182 8 5
Blogs -
by
Rachel_Noble
07-14-2017
Thanks Michaela! Just to make sure I'm understanding this correctly - does Revenue Expected include won revenue, with the probability of those opportunities closing at 100%?I have a report that has the revenue won higher than revenue expected, which contradicts what I asked above. It's just less int...
1488 0 0
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