Level 10 - Champion Alumni
Joined the community 01-09-2015
Level 10 - Champion Alumni
Portland, OR Metro
Founder | Principal Consultant
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Great tips, keep 'em coming!
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Thanks Lynn! Great question. Are you by any chance using a tokenized program? If there are CTA's for the links, you could put the CTA tokens in the description fields as well.
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Because the spam folder is where eBooks go to die. In the draft of your email, go to Email Settings (top left) and check the “Preheader” box. Put a snippet of the email in the te...
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Are your engagement rates worth writing home about?If you answered “no,” then maybe it’s time to take a deeper dive into why your prospects are overlooking the content you worked s...
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Hey Kayla,No problem! We set up our Nurture program channel to include a (non-success) status of "Exclusion". Then, incorporate every email within our nurture streams as sub-progra...
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You have inspired a ton of inquiries on this! There might be another blog post coming soon. Keep your eyes open...
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Tony Yang wanna buy some TMA?
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Our first engagement program took four months to set up. It was our first big accomplishment after implementing Marketo, and believe me, we celebrated! It had one stream made up of...
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So, your campaign failed. You’ve invested weeks, even months into this exciting new venture and you don’t know why you aren’t seeing the results you expected. It happens to the bes...
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Thanks Michaela! Just to make sure I'm understanding this correctly - does Revenue Expected include won revenue, with the probability of those opportunities closing at 100%?I have ...
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