cookiemonstersa

Here is some good info on the durable unsubscribe feature in Marketo. "If a person is removed and recreated, or if a new record is created with the same email address, the unsubscribe flag will not be overwritten."You could unsubscribe them all, so when they get added back in they trigger the durabl...

My thoughts exactly. Thank you! Always a challenge but think a cookie model might fit us better for now.

Thanks, Darshil! Always appreciate your help. Now I'll just have to noodle on the larger questions of attribution tracking a change like this would bring.

I don't think that's a standard field. You can see the list of standard fields here: https://developers.marketo.com/rest-api/lead-database/fields/list-of-standard-fields/Probably a custom field that is syncing over via your CRM or someone before you created it in Marketo. I would ask whoever runs yo...

Thanks for the reply! When someone clicks a google ad, they land on our homepage with UTMs. There is no direct CTA on our homepage so they navigate around. When they click to different pages, the UTMs drop out of the URL. So when they eventually form fill, marketo is unable to capture the UTMs as it...

Also, am I wrong in thinking this also takes us further away from program-level success tracking? For example, someone could get cookied in with a utm, navigate all around, and then form fill with FORM: RegisterThe initial ad campaign could have directed them to webpage XYZ with FORM: Register. But ...

Hey Darshil,It might be? But the language confuses me..."So if someone navigates away and the parameters disappear, then the UTM values will not be captured.To solve for this, we have created a tracking script that will store any UTM parameters it finds into a cookie. Now when a visitor fills out a ...

Someone snuck a filter on that report since I last looked at it. Removing it got them to line up, thanks!