Hey everyone!We are switching from a URL Parameter model of UTM tracking to a cookie-based model. We are switching because people navigate to different URLs and the UTMs fall off b...
I think that would work. However, when you upload them I would make sure you have a column on your CSV for unsubscribe that is set to TRUE for all the imported people.This will ens...
Here is some good info on the durable unsubscribe feature in Marketo."If a person is removed and recreated, or if a new record is created with the same email address, the unsubscri...
Thanks, Darshil! Always appreciate your help.
Now I'll just have to noodle on the larger questions of attribution tracking a change like this would bring.
I don't think that's a standard field. You can see the list of standard fields here:https://developers.marketo.com/rest-api/lead-database/fields/list-of-standard-fields/Probably a ...
Thanks for the reply!When someone clicks a google ad, they land on our homepage with UTMs. There is no direct CTA on our homepage so they navigate around. When they click to differ...
Also, am I wrong in thinking this also takes us further away from program-level success tracking? For example, someone could get cookied in with a utm, navigate all around, and the...
Hey Darshil,It might be? But the language confuses me..."So if someone navigates away and the parameters disappear, then the UTM values will not be captured.
To solve for this, we ...