cookiemonstersa

Thanks Sanford! Understood! I think for now we will be okay with "overinflating" these paid buckets, as currently, they have been massively underinflated with our current model. We will monitor the people the system is labeling as "Paid" and then we can switch to a system style you described should ...

Agreed! The import with a column designated for unsubscribe should be used instead of a smart campaign, not in tandem with.

I think that would work. However, when you upload them I would make sure you have a column on your CSV for unsubscribe that is set to TRUE for all the imported people. This will ensure they do not get any operational emails or other emails in the time it takes to run a smart campaign unsubscribing t...

Here is some good info on the durable unsubscribe feature in Marketo. "If a person is removed and recreated, or if a new record is created with the same email address, the unsubscribe flag will not be overwritten."You could unsubscribe them all, so when they get added back in they trigger the durabl...

My thoughts exactly. Thank you! Always a challenge but think a cookie model might fit us better for now.

Thanks, Darshil! Always appreciate your help. Now I'll just have to noodle on the larger questions of attribution tracking a change like this would bring.

I don't think that's a standard field. You can see the list of standard fields here: https://developers.marketo.com/rest-api/lead-database/fields/list-of-standard-fields/Probably a custom field that is syncing over via your CRM or someone before you created it in Marketo. I would ask whoever runs yo...

Thanks for the reply! When someone clicks a google ad, they land on our homepage with UTMs. There is no direct CTA on our homepage so they navigate around. When they click to different pages, the UTMs drop out of the URL. So when they eventually form fill, marketo is unable to capture the UTMs as it...