I was digging into why some of our users aren't being delivered our emails and found a good amount of users that used to be Unsubscribed but at some point opted back in. The Unsubs...
We have lead scoring setup for our sales team, and currently alerts are only sent out once a lead crosses the set thresholds for their lead score. (Ex. b/t 1-5, 6-9, etc.)The sales...
We had a customer complain they haven't received any of our marketing emails so I dug into their record in Marketo and found they were marked Email Invalid and the reason was "thei...