visited web page - not tracking correctly

Margherita_Hero
Level 2

visited web page - not tracking correctly

Hello,

we sent an email with a CTA which redirect to a landing page. We have set up the following 2 tracking: click link in email and visited web page. There are around 300 contacts who clicked in the email but we have only 250 landing page visited. Do you know what can be the reason?

Thank you

Daniela

6 REPLIES 6
Stephanie_Chho1
Level 3

Re: visited web page - not tracking correctly

One of the reasons I could think of is if the recipients clicked on the link and close the browser or stop the landing page from loading.

Kind regards
Stephanie
Devraj_Grewal
Level 10 - Champion Alumni

Re: visited web page - not tracking correctly

Digital NP,

I would run an email link performance report. In the setup of this report select that email and you will see all links clicked in the email. Oftentimes you may not realize that clicks in the "view as webpage", email signature, or footer of the email can register as clicks as well. Therefore, not all clicks will be from the CTAs to the associated landing page.

Eric_Salamon1
Level 6

Re: visited web page - not tracking correctly

250 visited are those unique or total visits? Are the 300 clicks unique or total?

SanfordWhiteman
Level 10 - Community Moderator

Re: visited web page - not tracking correctly

Also be aware, as always, that some mail scanners will prefollow your links, resulting in a Clicked Email that isn't from human activity.

Devraj_Grewal
Level 10 - Champion Alumni

Re: visited web page - not tracking correctly

Rachit_Puri2
Level 7

Re: visited web page - not tracking correctly

Thanks. This is really helpful.