Level 5
Experienced B2B marketer with experience in: ● Building the Marketing automation, Web & CRM architecture ● Delivering complicated marketing automation programs to drive business value for the sales and marketing teams ● Helping B2B companies by setting up an extension of their current marketing team and helping them scale up. ● Defining, delivering and optimizing ongoing marketing programs ● Guiding the marketing teams for new strategies to improve engagement and ROMI. I have worked on various marketing automation solutions that include: DemandGen: • Email Preference Centres • Webinar Programs • Event programs • Programs for content assets like Whitepapers, eBooks • Advanced Field Event Programs with ability to control registrations and manage attendance with wait-listing option • Advanced Customer Referral Programs • Automated Blog-digest Programs • Email and Landing Page A/B Testing Programs • Website Blog Integration Programs • Advanced Drip & Engagement Programs • Product/Service Demo Programs • Building different Program Templates using Program-level Tokens Operational: • Migration to & from Marketo, Eloqua, Hubspot, Act-on & other platforms • Setting up Lead Scoring • Setting up Campaign Attribution Model • Data Normalization Programs • Contact Washing Machine Program • Setting up Account-based Lead Routing • Setting up Sales Insight • Setting up Marketo Custom Objects • Instance Organization • Marketing Calendar • Mobile Marketing • Create Review & Recommendations • Set-up Google AdWords Integration with Marketo • Data Health Audit • Revenue Cycle Model • Revenue Cycle Explorer Reports Some of the platforms I have work on: Marketo, Eloqua, Hubspot, Act-On, Salesforce, Google Analytics, Zapier, Tableau, Adroll, KissMetrics, Aweber, Streamsend, Silverpop, Campaigner, Mailchimp, Hoot Suite, Clickable, Lithium, Crazyegg, Exact Target, Clarizen, Google Adwords and more.
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Date Last Visited
4 weeks ago
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Location Bangalore
Date Registered ‎11-02-2014 09:54 PM
Date Last Visited 4 weeks ago
Total Messages Posted 166
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