[Coffee Break] Gen AI for Dynamic Chat on June 12th at 8 AM PST

[Jon_Chen]

The Coffee Break is now over! Thanks everyone for hopping onto the thread and asking your questions . A special shoutout to @Sreekanth_Reddy for responding to all the questions! Be sure to stay tuned on the Community and mugs.marketo.com for future coffee break events!

Conversational marketing solutions efficiently qualify leads and engage customers early in their buying journey. Adobe Dynamic Chat, a robust solution built into Adobe Marketo Engage, now offers automated, live, and generative AI chat features. Dynamic Chat boosts conversions, accelerates follow-up engagement, enhances sales velocity, and reduces cost per lead.

With newly embedded generative AI in the Prime Package, Dynamic Chat enables natural, two-way conversations in your chatbot. It streamlines the creation and activation of chat campaigns while ensuring accurate, on-brand information for customers.

Have questions about these exciting new features, or just curious to see what your peers plan to use it for? Join us on June 12th at 8 AM PST to ask our resident experts any questions you may have about these new generative AI capabilities! 

**Please note that the Generative AI features for Dynamic Chat are only available in the Adobe Dynamic Chat Prime Package. More information on pricing details can be found here.

RSVP for event reminders on the day-of! Don't miss the opportunity to interact with experts in real-time to learn about the newest Gen AI capabilities for Dynamic Chat.

This text-only event takes place on the Marketing Nation Community. Post your burning questions, hot tips, key takeaways, and let’s chat about them! Our experts will be interacting live for that hour, but the conversation can continue!

For some guidance, here are some sample topics you can ask these experts about:

• Which LLM model is used for Gen AI features?
• Can Gen AI be used for non-English conversations?
• Are there any guidelines that Adobe recommends to customers?
• How can I join the alpha for Phase 2?

Additional follow-up resources to be added here.

• [Blog] Engage buyers with generative AI-powered conversations in Adobe Dynamic Chat
• [Blog] The Next Generation of Adobe Dynamic Chat has Arrived!
• [Blog] Key highlights of the new Adobe Dynamic Chat
• [Video] Dynamic Chat Walkthrough

[Alexis-Marmolej]

Well that totally makes sense as user wants to solve their inquiries asap. So direct and short chat that address the user inquiries is a great User experience.

[Steve_Schimmel]

Anyone else having access issues? I have been trying to log in. I click join event, but just keep looping back to the same page.

[Jon_Chen]

Hey @Steve_Schimmel 

The Coffee Break event is this thread. When you click join event, I assume you're being navigated to the RSVP page, which is strictly for event reminders and promotions. If you have a question on Dynamic Chat or its newly added GenAI capabilities, feel free to post them as a reply to this thread!

[JeffHensiek]

@Jon_Chen ,

I've seen some unique configurations about how other firms/consultancies are implementing ChatGPT into marketo emails.  Is this same functionality accessible for the Chatbot?

And...

the company I work with has allowed us to use CoPilot... is CoPilot anywhere on the Marketo roadmap?

[Sreekanth_Reddy]

Hey @JeffHensiek ,

For CoPilot inside Marketo Engage to help you with campaigns, reports etc there are plans to bring AI Assistant (similar to AEP AI Assistant)

For providing a GenAI powered conversation to your web visitors Dynamic Chat would be best to leverage

[Michael_Florin]

Where do we create new agents for Dynamic Chat? And do these new agents also have to Marketo users? Or product users of Dynamic Chat in the Adobe Admin Console?

[Sreekanth_Reddy]

Hey @Michael_Florin 

Thank you for asking this, quite commonly asked one. 

In short the answer is NO. Dynamic Chat user don't have to be Marketo user.

You can manage users of Dynamic Chat from adminconsole.adobe.com - here is a tutorial

[Michael_Florin]

Hey all - 

I'm a litte confused as to what the situation of AI in DC actually is: Is it already available with the DC Prime Plan? Or is it in Beta or even Alpha?

Thanks!

[Sreekanth_Reddy]

Hello @Michael_Florin 

For GenAI DC there are three phases:

Phase 1: Respond to visitor questions but only from an approved response library 

This is to ensure that you do not have to worry about any hallucinations and still leverage GenAI

Phase 2: Ability to enable your website visitor ask questions and get response directly from GenAI models

In this phase, you will have the control on the knowledge that you want the GenAI model to consider and also set restriction/ Gaurdrails

Phase 3: GenAI powered humanlike conversations

In this phase you leverage the full power of GenAI models that it will drive fully automated multi-turn conversations and drive visitor to a KPI that you want to achieve 

Phase 1: Already generally available with Dynamic Chat Prime

Phase 2: In Alpha right now and Beta in Aug 2024

[Steve_Schimmel]

Got it -- fyi, the only way I was able to access this page was by clicking "Ask questions early". Join event does not direct people here.

[Amarjit_Hayer]

I think any discussion that takes place would be right here?

[Jon_Chen]

Hi @Amarjit_Hayer you are correct! Coffee Breaks are a live, virtual discussions that occur on dedicated Community threads. Feel free to ask any questions about the topic and our experts will respond as soon as possible for the next 45 minutes.

[JeffHensiek]

I too had the same issue... then, was able to see that there was an email bringing me to this particular thread.  So, I'm glad that I'm here now.  

[Steve_Schimmel]

Just realized this is not a webinar 🙂