🗣️ [Mentor Rajesh Talele] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Rajesh Talele (@Rajesh_BA) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Rajesh:

Marketing Technology Enterprise Architect with 16+ years of experience | 3x Marketo Champion  4x MarketoCertified Consultant | Marketo, SFDC, Adobe Suite| Marketing Techstack design, administration and integrations | Creator of BrightHooks, The first DIY webhook library for Marketo webhooks | A friend of Marketo people everywhere...

Aspirants mapped to @Rajesh_Talele 

1. @JBarrCityYearHQ 
2. @Sergio_Jaime 
3. @h_gold 
4. @ekang89 
5. @jzana26 
6. Nandhini Arun

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Rajesh, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Rajesh and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[ngandhi]

Hi @Rajesh_Talele,

Nice to e-meet you!

This is Nandhini. I have been using Marketo for 6+ years. I work @Lenovo and managing B2B.
My responsibilities in requirement gathering, creation of email templates, handling Events, webinars set up in Marketo, and reporting.

We do not have Nuture campaigns, so I need to find my knowledge gaps where I have not been exposed or have experience. I am looking forward to the coming weeks. I haven't taken exams, this is first step which I get into it.

Regards,
Nandhini

[Rajesh_Talele]

Hi Nandhini,

Nice to meet you. 

For webinars and events do you use program status values to track how the audience moves through the webinar flows?

Are these status values synched with SFDC (or other CRM you use)?

Personally, I love the framework and ability Marketo provides us to do that.

ow about scoring. Do you use those event registrations, attendance etc in your scoring logic?

regards

Rajesh

[Rajesh_Talele]

Hi,

Do we have any questions that I can answer?

Keep them coming..

Rajesh

[h_gold]

Hi everyone!

My name is Hannah. I work for OnBoard and eScribe, board and public meeting management software. I cut my teeth transitioning my previous organization from Pardot to Marketo in Winter 2022. I managed that instance until early 2024. It seems I might have done my job a little too well, as the company eliminated my position. I've since joined my current org and went from running a very new instance to an incredibly mature one! I've also worked in Hubspot.

Marketo can be a fickle beast, but I'm looking forward to being more confident in my wrangling of it with @Rajesh_BA, @JBarrCityYearHQ , @ekang89 , and @kami ! My org is also quite pleased I've jumped into getting the Marketo Engage Professional certification, as it's one of my goals for the year.

I actually came across a question in my work this week I'd like to pose to the group. When creating a trigger campaign and using the "Data Value Changes" trigger, how does Marketo read a "Previous Value: X" and "New Value: Y; Z"? The real-world context is we are looking for an opportunity stage to go from Previous Value: Meeting Scheduled to New Value: Meeting Held OR Discovery.

My LinkedIn is here!

Looking forward to connecting! 

Best,

Hannah

[Rajesh_Talele]

Hi Hanna,

Welcome to the thread.

I love the first question...

Your question was,

When creating a trigger campaign and using the "Data Value Changes" trigger, how does Marketo read a "Previous Value: X" and "New Value: Y; Z"? The real-world context is we are looking for an opportunity stage to go from Previous Value: Meeting Scheduled to New Value: Meeting Held OR Discovery.

So when there is a 'data value' change activity such as you mentioned, Marketo 'internally' created a new entry in an 'activity' table. In that activity record, Marketo stores information such as, old value of that field, new value of that field, source of this activity (is it a flow action, form submit or API call etc), reason etc. To see all this info on a data value change, simply double click on that activity in the activity log of that person.

The 'trigger' logic actually continuously listens to this 'activity' table (internally, we as Marketo users do not have to worry about how Marketo does as such though)

Does that answer your question?

regards

Rajesh

[h_gold]

Hi Rajesh,

I think you've answered my question! Let me rephrase and ensure we're clear....

Since what comes up on the activity table is old value, new field value, and source of the activity, the trigger logic can look for the old value AND match either new value to initiate the trigger from the activity table.

As I typed it out, I think that's correct! Thank you!

[Rajesh_Talele]

That is correct.

This can be even used in more powerful way as such.

For example,

We can write triggered smart campaign that get triggered only when the data value change happened due to a API call and not trigger when a flow step made the data value change etc. This comes handy in many 'integrated' workflows where you have external solutions updating data in Marketo and you want to write intelligent programs in Marketo that respond to those changes.

Hope this helps

Rajesh

[h_gold]

Rajesh,

That makes perfect sense! Thank you for the assistance. 🙂

[JBarrCityYearHQ]

Hello @Rajesh_Talele  and to all my fellow mentees.

My name is Johnny Barr and I work on the national marketing team at City Year, Inc., a national education non-profit that supports student success by placing near-peer AmeriCorps members in schools across 29 locations in the US. I work and live in Chicago, IL.

I have been using Marketo to engage donors and other audiences through creating and sending email campaigns since 2012--when I was working for the Chicago location. My use of the platform was pretty sporadic until I joined the national marketing team. Since joining, our marketing automations manager who oversaw two Marketo instances has left the organization. Since then I have been appointed to be admin of both instances and supporting our system that engages our donor and alumni audiences. I also have been supporting the onboarding of our site points who use Marketo to engage locally.

I really hope to learn more through the quizzes and interactions so I can be of better service to my organizations needs, as the automations position is currently paused in hiring. 

I look forward to reading more of everyone's responses!

Johnny Barr, City Year, Inc. 

[Rajesh_Talele]

Hi Johnny,

Nice to meet you. 

Wow. You are using Marketo since 2012?

So you are a long time Marketo user similar to me.. I have been exclusively working on Marketo and related technology stack since 2011 or so..

I would love to work together towards learning more and more about Marketo..

Rajesh

[JBarrCityYearHQ]

Oops! here is a link to my linked in: https://www.linkedin.com/in/johnny-barr-49b77648/ 

[kami]

Hello@Rajesh_Talele and fellow Aspirants @solson2 @matherstone @Ranakaren18 @Clayosa ,

My name is Kami Nelson, and I am thrilled to join this mentorship program. I am based in the Greater Denver Area, where I serve as the Creative and Marketing Director at TireSocks, Inc. I have been with TireSocks since 2017, overseeing all strategic decision-making related to the creative and marketing aspects of the brand. My responsibilities include coordinating with the President to create and manage our annual marketing budget, overseeing press and media relations, designing advertisements, maintaining our internet presence, and implementing comprehensive marketing strategies. Additionally, I run my own small business, Beyond Wonderland Creations, where I channel my passion for art and design into creating and selling unique products: https://beyondwonderlandcreations.com/ 

I have 20+ years of experience in web and graphic design and have been in the Marketing world for the past 7 years. My journey with Adobe Marketo Engage has been a transformative experience, helping me to streamline our marketing efforts and achieve better engagement with our audience. I am excited to learn from all of you and to share my experiences and insights.

Looking forward to connecting and collaborating with everyone!

I am excited to get started and would love to connect on linkedin or via email if anyone else would like to connect:

https://www.linkedin.com/in/kaminelson/ 

Kami@Tiresocks.com

Best regards,

Kami

[ekang89]

Hi @Rajesh_Talele and Aspirant peers!

My name is Erin Kang, based out of the New York, New Jersey area. I'm a Senior Marketing Operations Specialist at Snowflake and I've been with the company since Fall of 2022. In my role, I support email campaign management, list uploads, database management, nurture/engagement streams and overall campaign operations.

I've been in the weeds of Marketo for about 2 years and I'm excited to upskill my knowledge and work towards this certification. I'm looking forward to connecting and learning with everyone over the coming weeks!

-Erin

Let's connect on LinkedIn

[Rajesh_Talele]

Hi Erin

Nice to meet you. 

Sorry for the delay. had some issues with accessing..

Looking forward to learning together...

Rajesh

[h_gold]

Hi Erin!

It looks like we have similar levels of experience and current job descriptions. Looking forward to collaborating with you on this process!

- Hannah

[Rajesh_BA]

Hi Kami,

Nice to meet you. I am super excited to get to work with awesome new Marketo professionals with fresh perspective and ideas.

You have a great background and I would also be excited to learn a few things from you..

regards

Rajesh Talele

[kami]

Thank you and looking forward to learning from you and the other mentees.