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  To increase the security and privacy of our customer data, Marketo Support has introduced the option for our customers to tell us whether they allow Marketo Support Staff and our authorized representatives to access their instance while troubleshooting support cases. PLEASE NOTE denying or delaying approval for Marketo Support Staff to access the instance might prevent us from fully investigating the issue raised in the support case, and can result in extended resolution times or the inability to fully resolve the reported issue.   Authorized Support Admin The Authorized Support Admin can set the remote access permissions for the entire instance by navigating to the ‘Manage Remote Access’ option in the Support Portal. This selection applies to cases raised under the entitlement by either the Authorized Support Admin or Authorized Support Users. This is a article attached image The options that are available are: All Cases: By default, Marketo Support Staff can access the instance for all cases raised under the entitlement. When a case is raised, this selection can still be changed during the case creation process. Approval Needed: By default, Marketo Support Staff are denied access to the instance for any new case raised under the entitlement. When a case is raised, this selection can still be changed during the case creation process. Never: Marketo Support Staff are denied access to the instance for any new case raised under this entitlement. This cannot be changed during the case creation process without explicit permission from the Support Admin.   This is a article attached image     Authorized Support Users Authorized Support Users can set the remote access permissions on a per case basis during the case creation process. Allowed: Marketo Support Staff can access the instance for the life of the case for troubleshooting purposes. Denied:   Marketo Support Staff are not allowed to access the instance at any time while this setting remains in place. If the Authorized Support Admin has opted to Never allow remote access, the permission on the case will be set to Denied and cannot be changed by an Authorized Support User. This is a article attached image   Getting Permission In the case where Marketo Support staff require access to an instance, and the remote access permission is denied for the case, the support engineer may request permission to be allowed access. There are two options to have access granted. Option 1: Granting Permission via the Support Portal Beginning in January 2021, the ability to allow/deny Marketo Technical Support access to your Marketo Instance can be managed on a specific case in the Case Detail page of the Support Portal. The "Remote Access Status" picklist field will display the current status of the case and can be updated. Please note that the ability to edit this field follows the same logic and rules as setting the account level permissions as detailed above. This is a article attached image Option 2: Granting Permission via Email Marketo's Support staff can send the Authorized Support Contact on the case (or the Support Admin, if the denial is at an account level) an email with a link that when clicked will update the case access level. This is a article attached image There will also be a comment on the case where this request is being made This is a article attached image If the access permission on the case is Denied, and the instance wide setting by the Authorized Support Admin is either All Cases or Approval Needed, both Authorized Support Users as well as the Authorized Support Admin can grant the engineer access for that case. If the access permission on the case is Denied, and the instance wide setting by the Authorized Support Admin is Never, only the Authorized Support Admin can grant us access for that case. After clicking the "Allow Access" link in the email received, you will be taken to a Thank You page and also another case comment will be added noting your approval for Marketo Support to access your instance for the duration of the support case. This is a article attached image This is a article attached image    
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Issue Email get delivered initially but after a while, the email bounces stating 550 error. Solution This is a behavior of a particular type of Bounce called an Out of Band bounce ( OOB). The Send, Delivered and then Bounced sequence tells us that the email was initially accepted, but then due to a variety of reasons (or categories) it was rejected. This type of bounce is not uncommon, but are relatively rare. If you look at the lead record , you'll see that there will be an "Email Delivered" activity right before this bounce message which is what makes it "Out Of Band" . There isn't really any way Marketo can control it--it's entirely up to the recipient mail server. Many times this happens when a recipient mail server takes in emails in through a main server, then dumps them over to a secondary server. The first one that takes in the email gives back the "Email Delivered" message. Then the secondary server evaluates each email based on the spam filters and against known email addresses in their system. If the secondary server gets invalid email addresses or filtered out as spam, they'll then be bounced, causing the bounced message after the delivered message. 
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Issue Description Lead fails sync to SFDC with the error INVALID_OR_NULL_FOR_RESTRICTED_PICKLIST: bad value for restricted pick list field Issue Resolution This happens when the Marketo field has a value that is not available in the list of accepted values on SFDC. We suggest that you check with your SFDC admin to find out the list of accepted values and make necessary changes. Who This Solution Applies To Customers integrated with Salesforce
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What is Marketo’s Marketing Calendar? What are its benefits? What features does Marketing Calendar include? Is it free or do I need to pay for it? How do I get or buy Marketing Calendar? As of our August release: 1 week after our August release How do I know if Marketing Calendar has been turned on? What is the Program Schedule View? Will I need a services package to implement Marketing Calendar? Is this article helpful ? YesNo
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In your email link performance reports, you may see a line for a "malformed link." Here's how that happens: When Marketo sends a link in an email, we change the link in the back end before the email is processed to include tracking information that uniquely identifies the lead to whom the message was sent. As part of the linked URL, we use a token that says mkt_tok= and then a long string of letters and numbers that uniquely identifies the specific lead. This allows us to trace which lead clicked which link. Normally, the token gets passed through the email link and into the URL of the originally linked location. You may see links that say something like www.yourdomain.com/yoursite?mkt_tok=kjnt98h09th8knt09voneg89p - this means that the lead identified by that long string went to www.yourdomain.com/yoursite. Sometimes, an email program, anti-spam filter, or browser will mangle the token that identifies your lead. The token is the last piece of a Marketo email link, and can sometimes get cut off for length. When this happens, Marketo is not able to trace the unique lead that clicked the link, so our reports will display malformed link. Malformed links are not due to any misconfiguration on your part. Rather, they are an artifact that is a consequence of your lead's email system or browser not passing the link correctly.
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Issue Description Embedded Marketo form not visible in Firefox Private Browsing mode. Issue Resolution Firefox's private mode will be enabled by default. When you embed a Marketo form in your own webpages and view it in Firefox's private mode, it will disable the Javascript as part of the tracking protection of this browser. JavaScript is needed for the forms to appear on the landing pages or webpages. The "Content Blocking" in the Firefox browser will need to be deactivated for the form to appear. Here is an article from FireFox regarding the Content Blocking: https://support.mozilla.org/en-US/kb/content-blocking Is this article helpful ? YesNo
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Issue You try to send a sample of an email and receive a notice that the send sample failed.     Solution There are two token-related reasons that Send Sample may fail: You may have an invalid value for a token in your email. If there is an incorrect token value, the send sample will not work. Example: If you have the token for first name written like this {{lead.FirstName:default=Hello}}, when you try to approve the email Marketo will let you know that the token value is incorrect. The correct token value is  {{lead.First Name:default=Hello}}. For this example if you change the token value to {{lead.First Name:default=Hello}}, Marketo will allow you to approve the email and it will allow you to do a send sample. You may have a token in the From or Reply-To line that is not populating with an email address Example: If you have a token in the Reply-To like this one, {{lead.Email Address:default=edit me}}, then the Send Sample using the default will have "edit me" in the Reply-To, which is not an email address.  Marketo cannot send an email without a Reply-To email address, so the Send Sample will fail.   If any of the above does not apply, run the following tests and provide the information to Marketo Support Clone the email in question and test to send as a sample Create a new email and test to send as a sample Send the email via a live campaign or a single flow step to a test lead
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Issue Describes the difference between emails sent with the Sales Insight plugin for Outlook/Gmail and the emails sent using Sales Insight in Salesforce     Solution While Sales Insight for Outlook/Gmail and Sales Insight for Salesforce share a name, they use very different means to send tracked emails to your leads. Sales Insight in Salesforce: Emails sent from Sales Insight in Salesforce make an API call to Marketo which then sends separate emails out to each lead through the Marketo servers. These emails are subject to restrictions based on the leads unsubscribe status, and the sender reputation is the same as your other Marketo emails. You can send an email to multiple leads using SFDC Sales Insight and the open and click activities will be tracked for each lead separately. Sales Insight Plugin for Outlook or Gmail: The email is sent from your Outlook email server or your Gmail email service, not the Marketo servers. Email will be sent to the recipient leads regardless of their unsubscribe status. The plugin wraps the links in the email with tokens for tracking purposes and adds the tracking pixel to allow the open of the email to be recorded as well. If you send the email to multiple leads, only the first lead will be tracked and all open and click activity for all recipients will be attributed to that one lead, because only one set of tracking tokens can be used in the email.      
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Issue Description Email Link Performance report on the same email shows more clicks compared to clicks in the Email Performance Report. Issue Resolution Email Performance Report clicks shows the total number of leads who has clicked any link in that email. This count is independent of any links and how many times a lead has clicked any link on that email. Email Link Performance shows the number of unique people who clicked each link. It shows the number of leads who clicked that particular link. The same lead could’ve clicked another link. So in the total it would be counted as 2 leads in the report but in reality both are same leads. This is the reason why you see Email Link Performance report shows more clicks compared to clicks in the Email Performance Report
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Issue You would like to run an A/B batch test on an email using Random Sample, rather than using the Email Program A/B test to do it. Solution Random Sample can only be used in flow steps, not in the Smart List, so you will need to go through a few steps to create your manual A/B test. First you will need to divide your audience into two static lists, one for the test send and one for the winner send. Create two Static Lists, one for your test audience and one for your winner audience Use a Smart Campaign with an Add to List flow step and a Choice with a Random Sample criteria to divide your leads into the test and winner lists Next you will need to set up the Smart Campaign to send the test emails. Use Member of List for the Smart List, specifying the list with the test audience you just created Use the Send Email flow step with a Choice and a Random Sample to send the emails you are testing to your test group. Remember that the final slice of your test group goes in the default choice. Create an report to evaluate the performance of the test emails and send the email you choose to the leads on the static list you created for the winner.    
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No, unfortunately we are unable to tell you what the spam trap address is. We don’t even know it ourselves! Spam trap addresses are proprietary to the blocklists that own them. Anti-spam professionals use spam trap addresses to track unsolicited emails. If a spam trap is known by the offending sender, the sender could simply remove the spam trap address from their lists and never actually address the data problem that caused that spam trap address to be included in their lists to begin with. Instead of asking what the spam trap address is, try to identify the source of the trap address and eliminate bad data sources from your mailing lists. You should be able to identify the email campaign that caused the blocklist issue, so you should start with those lists. To narrow it down and identify the problematic data source, you should consider the following: Have you recently added any new leads or new lead sources? What is the source of these leads? Any purchased or appended email addresses should be removed, because these data sources are often the source of newly introduced spamtraps. In addition, using purchased or appended email addresses for mailing is a violation of Adobe’s Email Use and Anti-Spam Policy. Have you added any older leads that have not been mailed to recently? Some email providers will turn an email address into a spam trap after a year of inactivity. If you have a list of addresses that has not been mailed in a year or more, this list should be removed. Does your system use any custom fields to indicate customer status, event attendance, recent contact with your sales team, or other forms of engagement? If so, take advantage of this and isolate the inactive or non-responsive segments of your database using all of the activity data you have available. Is there anything about this specific mailing that makes it different compared to your previous email campaigns? Did you send any other mail on the same day? If so, you should compare the recipient lists. Think you have narrowed in on the problem? Check out our guide to blocklist remediation to find out what to do with that bad list and complete the remediation program.   Additional Resources: What is a spamtrap, or spam trap, and why does it matter? What is a blocklist? How does Marketo respond to blocklisting and spam notifications? Top blocklists - What you need to know Blocklist Remediation Successful Reconfirmation Blocklist Deep Dive Blocklist FAQ   Is this article helpful ? YesNo  
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Overview Starting August 15, 2018, Marketo will be implementing a new policy for the retention of marketing activity data. Under this policy, Activity and Campaign Membership data will be stored for a rolling 25 months past the activity date, and high-volume activity data will be retained for a rolling period of at least 90-days past the activity date. Beyond these retention periods, the data will not be available through the Marketo UI. Marketo Analytics Reports With data being retained for up to 25 months, some Marketo Analytics reports will be affected. Not all reports will result in changes – reports that draw data from lead activity logs will only show data for up to 25 months. Other reports that do not reference lead activity at all will be unaffected. However, even reports that do not reference lead activity by default could be affected if there are filters added to the smart list of the report. Filters that reference lead attributes (information in fields in the lead record) will not cause any change to the report. Filters that look for activities the lead had taken will only be able to access activities for up to 25 months, so if the activity occurred longer ago, it will alter the results of the report. To help you identify exactly how each report will behave when filters are used, here is a full breakdown of every report and what to expect for the most common variations. Report Type Variations Will this be affected? Revenue Cycle Explorer Reports Revenue Cycle Explorer dives deep into several areas of analysis No RCE reports will be affected. The data that feeds into RCE is sent overnight into a separate database server that manages RCE reporting. Because it is housed in this other location, and not in lead activity logs, RCE reports are not affected by this change. Revenue Cycle Explorer does not pull data from the lead database directly, so filters are not available. No People Performance Report A.K.A: Lead Performance Report Use a People Performance Report to measure database growth over time. You can see how many people you added, and when. Default report with zero Smart List filters No Report with Smart List filters referencing lead attributes (Ex: First Name) No Report with Smart List filters referencing lead activities (Ex: Filled out Form) that occurred within previous 25 months. No Report with Smart List filters referencing lead activities (Ex: Filled out Form) without a date constraint. Yes People by Status A.K.A: Leads by Status With the People by Status Report , you can review how well you're moving people through the process by checking how many of them appear in each Person Status value every month. Default report with zero Smart List filters No Report with Smart List filters referencing lead attributes (Ex: First Name) No Report with Smart List filters referencing lead activities (Ex: Filled out Form) that occurred within previous 25 months. No Report with Smart List filters referencing lead activities (Ex: Filled out Form) without a date constraint. Yes People by Revenue Stage A.K.A: Leads By Revenue Stage The People by Revenue Stage Report will let you create a report showing which stage of your Revenue Cycle Model your people are in. Default report with zero Smart List filters No Report with Smart List filters referencing lead attributes (Ex: First Name) No Report with Smart List filters referencing lead activities (Ex: Filled out Form) that occurred within previous 25 months. No Report with Smart List filters referencing lead activities (Ex: Filled out Form) without a date constraint. Yes Success Path Analyzer Use a Success Path Analyzer to explore the specific details that reflect both flow (amount) and velocity (speed, in terms of days) of people through the stages of your Revenue Cycle Model . Default report with zero Smart List filters No Success Path Analyzer does not include Smart Lists N/A Social Influence Report Use the Social Influence report to review the social activity you're generating, and see how often your people tell their friends about you. Default report with zero Smart List filters Yes Report with Smart List filters referencing lead attributes (Ex: First Name) Yes Report with Smart List filters referencing lead activities (Ex: Filled out Form) that occurred within previous 25 months. Yes Report with Smart List filters referencing lead activities (Ex: Filled out Form) without a date constraint. Yes Opportunity Influence Analyzer The Opportunity Influence Analyzer lets you see where you met the lead and what marketing opportunities affected them during the marketing/sales process Opportunity Influence Analyzer does not include Smart Lists No N/A Email Performance Use the Email Performance report to see how well your emails are performing with stats like delivered, opened, clicked, etc. Default report with zero Smart List filters No Report with Smart List filters referencing lead attributes (Ex: First Name) No Report with Smart List filters referencing lead activities (Ex: Filled out Form) that occurred within previous 25 months. No Report with Smart List filters referencing lead activities (Ex: Filled out Form) without a date constraint. Yes Email Link Performance Use the Email Link Performance report to see how well the links in your emails are performing. Default report with zero Smart List filters No Report with Smart List filters referencing lead attributes (Ex: First Name) No Report with Smart List filters referencing lead activities (Ex: Filled out Form) that occurred within previous 25 months. No Report with Smart List filters referencing lead activities (Ex: Filled out Form) without a date constraint. Yes Email Insights Email Insights provides powerful insights from historical data for Email Marketers. It consists of two separate but associated sections: Analytics and Sends. Email Insights does not use Smart Lists No N/A Sales Insight Email Performance Use the Sales Insight Email Performance report to view the performance of emails sent through Salesforce, Microsoft Dynamics, or a Gmail or Outlook plug-in. Default report with zero Smart List filters No Report with Smart List filters referencing lead attributes (Ex: First Name) No Report with Smart List filters referencing lead activities (Ex: Filled out Form) that occurred within previous 25 months. No Report with Smart List filters referencing lead activities (Ex: Filled out Form) without a date constraint. Yes Landing Page Performance Use the Landing Page Performance report to see how many people filled out the forms in your landing pages, and how many of them were new. Default report with zero Smart List filters Yes Report with Smart List filters referencing lead attributes (Ex: First Name) Yes Report with Smart List filters referencing lead activities (Ex: Filled out Form) that occurred within previous 25 months. Yes Report with Smart List filters referencing lead activities (Ex: Filled out Form) without a date constraint. Yes Web Page Activity Use the Web Page Activity report to see who's visiting your website and even subscribe to an email version of the report. Default report with zero Smart List filters Yes Report with Smart List filters referencing lead attributes (Ex: First Name) Yes Report with Smart List filters referencing lead activities (Ex: Filled out Form) that occurred within previous 25 months. Yes Report with Smart List filters referencing lead activities (Ex: Filled out Form) without a date constraint. Yes Company Web Activity Use the Company Web Activity report to see which companies are visiting your web site. You can choose to display known or anonymous visitors, but not both in the same report. Default report with zero Smart List filters Yes Report with Smart List filters referencing lead attributes (Ex: First Name) Yes Report with Smart List filters referencing lead activities (Ex: Filled out Form) that occurred within previous 25 months. Yes Report with Smart List filters referencing lead activities (Ex: Filled out Form) without a date constraint. Yes Program Performance The Program Performance report will give you great stats on how your programs are performing. Default report with zero Smart List filters No Report with Smart List filters referencing lead attributes (Ex: First Name) No Report with Smart List filters referencing lead activities (Ex: Filled out Form) that occurred within previous 25 months. No Report with Smart List filters referencing lead activities (Ex: Filled out Form) without a date constraint. Yes Engagement Stream Performance The Engagement Stream Performance report will give you details on how your engagement content is performing. Default report with zero Smart List filters No Report with Smart List filters referencing lead attributes (Ex: First Name) No Report with Smart List filters referencing lead activities (Ex: Filled out Form) that occurred within previous 25 months. No Report with Smart List filters referencing lead activities (Ex: Filled out Form) without a date constraint. Yes Program Analyzer You can use the Program Analyzer to find which programs and channels are giving you the best results. Program Analyzer does not use Smart Lists No N/A Campaign Activity The Campaign Activity report will give you detailed information on how your smart campaigns are performing. Default report with zero Smart List filters No Report with Smart List filters referencing lead attributes (Ex: First Name) No Report with Smart List filters referencing lead activities (Ex: Filled out Form) that occurred within previous 25 months. No Report with Smart List filters referencing lead activities (Ex: Filled out Form) without a date constraint. Yes Campaign Email Performance The Campaign Email Performance report gives details on how your emails are performing, broken down by the campaigns that sent them. Default report with zero Smart List filters Yes Report with Smart List filters referencing lead attributes (Ex: First Name) Yes Report with Smart List filters referencing lead activities (Ex: Filled out Form) that occurred within previous 25 months. Yes Report with Smart List filters referencing lead activities (Ex: Filled out Form) without a date constraint. Yes Reporting Workarounds Activity data from two years ago may be stale data for many customers. However, you may have a use case where this information is needed. Below are the ways that you can still retain this data even after the 25 month retention. Export the Data Marketo has developed the Bulk Extract REST API so that these lead activities can be exported and housed locally. Once you have the data extracted over the API, you’ll be able to house it and sort it however you need to for your use case. Use Custom Fields Lead field values are not affected by the Data Retention Policy change. You can use Smart Campaigns to populate custom fields with values based on activities your leads take. This will allow you to filter leads by these Lead attributes (not subject to retention policy changes) rather than by the activities themselves (which are subject to the retention policy). An interesting side benefit to this is that it is faster to search by Lead attributes than by searching through Lead activity logs. Here are some docs that will show you how to store activity data in custom fields. For documentation on how to use custom fields to store activity data, check out this documentation Storing Activity Data Beyond Retention Policy For an example of how it can be used to improve your deliverability by tracking email bounces, check out this documentation on Maintaining a Directory of Leads Bouncing Emails. Where to go for More Information Overview & FAQ Documentation This doc will give you an overview of what the policy changes and answers to the most commonly asked questions: Data Retention Policy Change - Overview & FAQ Marketo Activities Data Retention Policy The official Marketo Data Retention Policy can be found here: Marketo Activities Data Retention Policy Data Retention Policy - Under the Hood Check out all of the nitty gritty details of new policy and how it will work. Marketo Activities Data Retention Policy - Under the Hood Ways to store activity data beyond the retention policy Here are two docs that give possible work arounds you can try Storing Activity Data Beyond Retention Policy Maintaining a Directory of Leads Bouncing Emails Bulk Extract API Check out the documentation here to find out how to use the Bulk Extract API Contact Marketo Support If you have additional questions, please Contact Marketo Support
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Issue Description What type of HTTP Redirect Rules does Marketo use when you setup a redirect rule in Admin -> Landing Pages? Issue Resolution Internal Pages such as landing pages hosted on Marketo will use a HTTP 301 Redirect      External pages & non landing page URL's (when using "non-Marketo landing page") used in the redirect rule will utilize a HTTP 302 Redirect:       Branding links do not use an HTTP Redirect and use a script-based redirect on the Branded links page. Example: Email branding link - http://go.mybranddomain.com/ABCDEFIlB0ETg0X063WLL1 is a Marketo hosted page that utilizes a script to redirect & point to http://www.thetargeturlinanemail.com
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Issue Customers on Dedicated IPs are able to set up additional branding within the Marketo sending infrastructure.  You are able to set up a branded 'envelope_from' so the From Domain used by the Marketo sending servers is associated with your brand instead of with Marketo. This enables you to further isolate your sending reputation to your own brand and email activity.  This can improve delivery rates to email networks looking for this level of alignment (generally smaller B2B domains but this can also help with AOL and Gmail).  Branded 'envelope_from' is also key for authentication using DMARC, as it will allow you to align the domains in your email headers. Solution Marketo's default return path/envelope_from domains include: San Jose datacenter - @em-sj-77.mktomail.com London datacenter -    @eu-lon-188.mktomail.com Ashburn datacenter - @potomac1050.mktomail.com Sydney datacenter -  @snsmtp.mktomail.com   Examples: Standard: Dedicated IP 199.15.21x.xxx envelope_from: em-sj-77.mktomail.com   Branded: Dedicated IP 199.15.21x.xxx envelope_from: m01.companydomain.com   Process: To implement this, you will need to chose a sub-domain of your choice for this branding, and set up 3 DNS entries: IN A (your sub-domain): Your dedicated IP IN MX (your sub-domain): Your dedicated IP's host-name (a sub-domain of mktdns.com) IN TXT (your sub-domain) “v=spf1 a mx include:mktomail.com ~all”   The subdomain must be unique. You cannot use your landing page or tracking link domains for your branded return path.  Once that DNS setup is completed, submit a case to Marketo Support with those details and we can complete the process by implementing that branding for your instance's emails.    
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Here's how you can use tokens and URL parameters to automatically assign leads to Salesforce campaigns after filling out a form.  These tokens work in all of the Salesforce campaign flow steps: Add to Salesforce Campaign Change Status in Salesforce Campaign Remove from Salesforce campaign Get the Salesforce campaign ID and status You need two things to begin this process -- the name or ID of the Salesforce campaign you want to sync to and a valid status in that campaign.  You can get the ID for the campaign by opening that campaign in Salesforce and copying the last 15 characters from the URL.  Here's an example campaign URL; the ID is highlighted: https://naX.salesforce.com/ 701F00230001Z9z To get the valid statuses, click on "Advanced Setup" on the campaign's page The status should be listed there: Create new fields First, you need to create two new fields -- "SFDC Campaign ID" and "SFDC Campaign Status" -- both of type "string".  You can create these on your lead and contact records in Salesforce, or contact Marketo support to add those custom fields in your Marketo account. Create or edit the form After you create those fields, the next step is to incorporate them into your forms.  Create a new form or edit an existing form, then drag those two fields into your form.  Make them both hidden fields and set them to populate from a URL.  If you're unfamiliar with them, this article on hidden fields has details on how they work. Making a Field Hidden on a Form When setting the values for those fields, use a real Salesforce campaign ID and status as the default value.  Here's how you might edit the settings for those fields: SFDC Campaign ID: Default Value: [a real Salesforce campaign ID or name] Populate from: URL Parameter Parameter name: campaignID SFDC Campaign Status: Default Value: [a real Salesforce campaign status for the campaign you chose] Populate from: URL Parameter Parameter name: status And here's what your form might look like when done: Now you have a form that automatically add leads to the default Salesforce campaign you selected and that you can override with URL parameters. Create a Smart Campaign Next, you need to create a campaign that will add these leads to the selected (or default) Salesforce campaign.  We'll trigger this campaign to launch whenever someone fills out your form: In the flow, first you need to sync the lead to Salesforce so that you can add it to a campaign. Then you can add it to the Salesforce campaign using the values in the SFDC Campaign ID and SFDC Campaign Status fields.  To do this, use the tokens for those fields in your flow step:  {{Lead.SFDC Campaign ID}} for the campaign name and {{Lead.SFDC Campaign Status}} for the status.  If you type "{{" in the fields, the auto-suggest will help you enter that text correctly: Your finished flow should look like this: Finally, in the schedule tab set this campaign to run every time and activate it. Launch your landing page If you modified a form already in use, you can now go to that landing page, fill out the form, and watch as your lead gets synced to the Salesforce campaign you chose.  If this is a new form, create and approve a new landing page which uses that form.  After filling out the form, you should see the lead added to the default Salesforce campaign specified in your form: Use URL parameters to override the default campaign and status.  For our forms, the campaign is set by the "campaignID" URL parameter and the status by the "status" URL parameter.  For example, this URL: http://offers.marketo.com/offers.html? campaignID=701A00000009K3l&status=Responded will assign the lead to the Salesforce campaign "701A00000009K3l" (the Salesforce internal ID) with the status "Responded."  If either value has spaces or special characters, make sure that you URL encode them before adding them to your URL. Using tokens in other Salesforce campaign flow steps These tokens work in all of the Salesforce campaign flow steps -- Add, Remove, and Change Status in SFDC campaign.  Follow the same directions as above but substitute the appropriate flow step in place of the Add to SFDC Campaign step. Diagnosing errors If your leads are not syncing to your Salesforce campaigns, first go to the Activity Log for that lead and double click the line that has the failed flow step. The information that appears will help you figure out what the problem might be. The most common errors you'll encounter are: Spelling errors in your tokens -- use the autosuggest to help Using an SFDC campaign ID or name that doesn't exist -- check the spelling of the campaign or ID The lead doesn't exist in salesforce -- sync the lead to Salesforce before adding him/her to your campaign Using a status that doesn't exist for that campaign -- change the status to one that does exist for the campaign, or add a new status to the campaign in Salesforce
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Issue Description Emails with valid email address get soft bounced with this error:  Local address contains control or whitespace   Issue Resolution This error means that the email has a space somewhere in the the From email address or there was a comma or extra character in the From line.   The email send did not occur due to the error with the address. The emails will need to be resent once after the associated address is corrected with white spaces or extra characters.     Is this article helpful ? YesNo
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Issue Description What type of formats are accepted for uploading data to Facebook custom audiences from Marketo? Issue Resolution Note: The phone numbers must always have the country code included even if they are in the same country as your business.. The endpoint for facebook allows the following formats: 1-234-567-8910 12345678910 +44 123 456 7890 With or without punctuation is allowed.       Is this article helpful ? YesNo
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Issue A Smart Campaign with a Data Value Change trigger for a specific field does not pull in newly created leads, even though the leads have the specified value in the field.       Solution Marketo does not log Data Value Change activities for fields that are populated in the creation of a lead. If the value changes after the lead is created, we log the Data Value Change which would then trigger the appropriate campaign. If you want to include newly created leads along with existing leads in your campaign: Add a "Lead is Created/Person is Created" trigger to the campaign along with the Data Value Change trigger Add a filter for the specific field and the desired value. This will allow the campaign to fire for both new and existing leads.  
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Overview It can be difficult sometimes to know how many trigger campaigns you have running or where they’re located. Marketo can show you where they all are inside of the Campaign Inspector. This article will show you where to find Campaign Inspector and what to look for when you’re going through it. Turning on Campaign Inspector Campaign Inspector isn’t enabled in all Marketo instances by default, but it can be switched on pretty quickly. To turn on Campaign Inspector: 1. Log in to your Marketo instance. 2. Click on the Admin link at the top of the window. 3. Click on Treasure Chest. 4. On the Campaign Inspector section, click EDIT. 5. In the dialog window that appears, check the Enabled box and click the Save button. If you have trouble turning on Campaign Inspector, please Contact Marketo Support Finding Campaign Inspector The Campaign Inspector is a tab located inside of Marketing Activities. Once it’s enabled, you will find it right next to the Marketing Activities tab. What does Campaign Inspector show? The Campaign Inspector will show you the active trigger campaigns or recurring batch campaigns that you have in your Marketo instance. As you can see, the details can be sorted by Campaign Type, Campaign Name, Triggers Used, Activity Filters, Flow Actions used, and the date it was last modified. Searching for specific campaigns At the bottom of the window, there is a search field where you can search for specific campaigns. For example, in the screenshot above, you’ll see an operational campaign with triggers listening for emails that have bounced. If you search for the word “bounce” in the quick find, these campaigns will pop right up! Makes it really handy when you have large numbers of campaigns running! Exporting the results One of the great benefits of Campaign Inspector is that it has the ability to export results! Just click the export button at the bottom on the toolbar and you’ll get the spreadsheet downloaded.
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Issue Issue Description When I go to the Support area of Nation, my access to the Portal is incorrect.       Solution Issue Resolution Our system is particular about how you need to access the Support Portal before we can authorize you to use it.   The proper steps to take for us to authorize, and for you to submit cases, are as follows:   Log into your instance Click the Community tile (step 1 image) Click Support in the top banner (step 2 image) Click Submit a Case option (step 3 image) Choose from top options depending on what you need to do (step 4 image) Create a case, Manage authorized contacts, edit your Info   Simply going straight to the nation.marketo.com will not have the desired result. You must access the Support Portal from your instance by using these steps so that our system recognizes you properly. If this is your first time following these steps, your view of Step 3 will be different- not to worry, as that will be updated for you manually. Step 1 Step 2   Step 3 Step 4   If you experience issues, please email marketocares@marketo.com  
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