Pardot recently announced they are putting several things in place to get rid of bot clicks. One of the simplest ones being IP-based filtering. We have asked Marketo if they could forward the IP address with click data so we could do something about it. Marketo already has this information. Why can't they filter clicks based on IP addresses that many of these security appliances publicise?
Rejecting clicks before the email was even delivered, would be helpful too.
There are some obvious patterns Marketo to look for - like clicks on every single link or multiple links in a very short timespan.
Or clicks that didn't result in a web pageview. We don't have a simple mechanism to link the two, since Marketo doesn't send the clickId to the web pageview. But Marketo has that info.
This is becoming a big problem, since we can't do any lead nurturing or other campaigns due to bots clicking.
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