Welcome to the 10th edition of the Adobe Marketo Engage Community Lens! In this edition, read up on our new Experience League guide for new Marketo admins, apply to our 2024 Community Advisor and Experience Maker Awards programs, review our several new customer and employee articles, and much more!
Highlights
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Date
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Meeting Format
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Chapter
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Subject
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Registration Link
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12-13
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Virtual
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New York MUG
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'Ask Me Anything' with Inga Romanoff and Sandy Whiteman (Zoom)
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RSVP
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12-14
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Virtual
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Minneapolis MUG
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"Sleighing" Customer Engagement: Personalization Tips with Marketo Champions
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RSVP
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12-21
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Virtual
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Houstun MUG
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Lessons Learned in 2023
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RSVP
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Note: most virtual meetings are recorded and distributed for later viewing to meeting registrants.
- Rest API Custom Connections with Python: Marketo Champion @Corey_Bayless has curated a fantastic series to empower Community users in tackling their challenges through Python and APIs. This guide breaks down coding into a series, starting from simple scripts to more complex solutions – dive right in to learn and build intricate use cases!
- Marketo Guide for New Admins: Starting anew with an existing Marketo Engage instance? We've got your back! Check out our latest Marketo Guide where we provide an in-depth guide on setting up your profile, reading guidelines, and mastering support case submissions. We’ll also walk you through how to seamlessly transition your history from a previous company to your new profile, use expert-designed checklists to audit Admin, Database, Marketing Activities, and Design Studio, and how to best use our resources to reach out for technical help.
- [VIDEO] A Quick Overview of Marketo Measure: Discover the Power of Marketo Measure! Our latest overview video breaks down marketing attribution and app functionality in a way that's crystal clear for all.
- Tuesday Tech Bytes | Unleashing Adobe Marketo Insights: In this new series headed up by Champion and Community Advisor @Darshil_Shah1, read about highly useful snippets of information that may help optimize or improve your marketing automation efficiency. In the first tip, Darshil dives into what notifications you should toggle on to ensure you don’t miss out on an idle-campaign deactivation that should’ve remained active. Be sure to visit the Community every Tuesday to catch the latest tech byte!
- Marketo Engage Forms & forms2.js Update: Beginning January 9th, 2024, Marketo Engage is upgrading its Forms' jQuery library from version 1.x to 3.7.1. This upgrade aims to address security vulnerabilities and browser support issues present in the current jQuery version. The move to jQuery 3.x promises enhanced security measures, improved performance, smaller file sizes for faster loading, and support for ECMAScript 6.
- Marketo Engage Business Practitioner Professional Renewal Exam Now Available: Renew Your Adobe Marketo Engage Certification for Free! Learn about the newly launched renewal exam for Marketo Business Practitioners. Whether it's upgrading to expert level or renewing your current certification, this article unveils your options and the benefits they offer. Don't miss out on maintaining your professional edge in Marketo – discover more inside!
- Unlocking Success in Marketing Automation Platform Transitions: Explore expert insights on navigating transitions between marketing automation platforms (MAPs) like Marketo Engage or Adobe Campaign. Discover practical tips to streamline the shift, optimize processes, and prioritize key actions. From spring cleaning data to identifying a minimum viable product, learn how to make this transition work for you.
- Applications for the 2024 Community Advisors Program is now open: We're looking for top users of Adobe Experience Cloud products to become thought leaders and experts in the field. Benefits include calls with product teams, certification vouchers, and the chance to influence the product roadmap. Apply by January 10, 2024 and showcase your expertise!
- Don’t miss your chance to apply for the 2024 Adobe Experience Maker Awards: We’re seeking visionaries who have set a bold new digital standard in their organizations and industries over the past year. If that’s you, apply to be recognized as remarkable in one or more of our 11 categories for the 2024 Adobe Experience Maker Awards, including the Engager award which recognizes the company delivering personalized, relevant content to the right audience at the right time to nurture engagement and drive measurable results.
In Case You Missed It
- [VIDEO] Marketo & Mochas: Program Management: Catch up on the Marketo & Mochas event highlights in this insightful video. Whether you're a seasoned Marketo user or new to the platform, dive into crucial topics like setting up folders, best practices in program management, and the latest updates in Program Library templates and creative assets.
- Undocumented Partition Tokens: This blog from Community Advisor Jo Pitts uncovers a hidden token in webhooks that retrieves Partition IDs instead of names. Read more about it in his blog as he provides image examples and includes a note about using undocumented features.
- Dynamic Chat Just Got Even Better: Discover how Adobe's latest upgrades to Marketo Engage's Dynamic Chat revolutionize lead generation. Explore free trial options for advanced features, learn how to seamlessly connect with prospects, and optimize sales interactions. Dive into practical strategies, from pinpointing ideal chat triggers to maximizing lead conversion. Elevate your marketing game with Dynamic Chat—your secret weapon for higher conversions and qualified leads!
- Benefits of Using Program IDs in Naming Conventions: Efficiency is key as your business scales. Add unique Program IDs to program names for precise asset referencing in Smart Campaigns, easily search and reference assets using these IDs, and streamline your workflow to ensure accuracy.
- Marketo Engage New User Self-Guided Learning Path: A couple months ago, consultant and Marketo expert Cynthia published a curated collection of self-guided Marketo learning resources on the Community. Tailored for new users, these organized materials cover core Marketo Engage skills, helping you master essential daily marketing tasks. Follow the recommended learning sequence below for a successful Marketo journey or share it with someone that might find it helpful!
Join our latest email series
- New User Email Series - Calling all new marketing superheroes! Introducing our Adobe Marketo Engage Jumpstart New User series—a power-packed experience designed to unleash your marketing prowess. Get ready to conquer the digital landscape with cutting-edge techniques, insider insights, and expert guidance. Sign up now and embark on a thrilling journey to marketing excellence with Adobe Marketo Engage!
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