Blogs

What if I told you that you could generate a brand-compliant email template in seconds by simply uploading a screenshot? Well, thanks to the latest release in both Marketo Engage and Journey Optimizer B2B Edition, Marketing Ops can do just that. Creating and updating branded email templates has alw...

As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain:Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com Why This MattersDepending on how your VPN or proxy is configured, your network may dynamically...

We're excited to unveil our most prestigious annual recognition - the Adobe Champion Program class of 2025-2026! This celebration honors expert practitioners worldwide, showcasing a diverse community of thought leaders who inspire innovation across our ecosystem. The Adobe Champion ImpactAdobe Champ...

The Forms 2.0 lightbox() method is fully functional, but commonly misused.[1] I’ve had a post in my drafts for ages — “Tips for a smoother lightbox() experience” — but in the meantime lightbox() has become unnecessary because all modern browsers support

If you have migrated to the new Marketo IMS (Identity Management), you may have started to notice something: Many new features are getting unlocked to you as an admin user. I am certain that you, like me, are excited about some of these new features we are seeing from Adobe that are making our live...

Adobe Marketo Engage released a feature called Conditional Content for the new Email Designer this past June. The feature was powered by Handlebar scripting instead of Velocity scripting, in an effort to provide a little more flexibility in your dynamic content. But when we discovered it was causing...

Violating the old Never Rewrite From Scratch rule (which, let’s be honest, is sporadically enforced) Microsoft created New Outlook in 2023. So far, it’s been a rocky rollout, with scant rewards for end users and mixed results for MOps. On the bright side, email designers like the new rendering engin...

On September 16, 2025, Adobe transitioned to a more modern hosting infrastructure for REST API URLs that leverages newer technology, adding security and scalability. If your subscription has been using APIs with a double forward slash (//) in the URL, you should have received the following alert in ...

Marketo’s new email editor is here—and it’s packed with features designed to make email creation smarter, faster, and more flexible than ever. In this article, we will explore what’s new to the designer and what’s coming soon. Here’s what you need to know. ✨ AI Assistant: Smarter Email CreationThe h...

If you’ve ever tried to include an “Add to Calendar” link in a Marketo Engage email and ended up with a broken calendar file, you’re not alone. One of the most common culprits? The {{member.webinar url}} token inside the Calendar File token type. It’s a subtle issue, but it can derail your webinar e...

A user had buggy 3rd-party JS causing forms to be submitted 2x. Unable to find the root cause in their stack of plugins, they tried a desperate fix: add an onSubmit() listener and stop submission if the listener runs a second time. Like so:MktoForms2.whenReady(function(readyForm){ let stopFutureSu...

Overview of the List Import Process There are 4 key steps when importing a list into Marketo Engage:Prep your list/scrub the data outside of Marketo Prep work within MarketoImport the list Validate and QA Step 1: Prep List & Scrub Data Move your data into an evergreen list import Excel template for...

In the world of marketing automation, data is everything. But not all data is created equal—especially when it comes to list imports in Marketo Engage. If you've ever wondered what the difference is between a trusted and untrusted list import, you're not alone. Understanding this distinction is k...