TBlane_McMichen

Marketo Employee

Joined the community 13-10-2015

Marketo Employee

Business Consultant

Zionsville, IN

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Calendar File Token Issue? Trigger a Solution

by TBlane_McMichen 2 weeks ago

If you’ve ever tried to include an “Add to Calendar” link in a Marketo Engage email and ended up with a broken calendar file, you’re not alone. One of the most common culprits? The {{member.webinar url}} token inside the Calendar File token type. It’s a subtle issue, but it can derail your webinar e...

Blogs

107 1 1

calendar token
Designing Delight: Customizing Adobe Marketo Engage Interactive Webina...

by TBlane_McMichen 05-29-2025

Let’s face it—webinars can be a little… well, bland. But not on your watch! With Adobe Marketo Engage’s Interactive Webinars the power is at your fingertips in Design Studio to change the obvious default look and feel to your brand. Whether you're hosting a product launch, a customer Q&A, or a thoug...

Blogs

427 1 0

customization Marketo Interactive Webinars
Re: Setting up Bot Activity Identification

by TBlane_McMichen 01-10-2025

@RichFrenchOntra It’s been a long time since we spoke at Adobe Summit 2024. I did finally put this blog out on bot activity filters. Let me know if this is helpful. Thanks!

Blogs

598 4 0
Let’s Talk Interactive Webinars

by TBlane_McMichen 01-07-2025

Hello Interactive WebinarsMaybe you have heard about it, or you saw an announcement, but you just didn’t have time the check it out. Whether you run many webinars or have never run any before, don’t ignore this new addition to Marketo Engage. All Marketo Engage instances have this capability for at...

Blogs

2767 3 0
Setting up Bot Activity Identification

by TBlane_McMichen 01-03-2025

When it comes to Bot filtering in Marketo may be confused by the setting options and how they work. Why does it matter? Bot activity is seen by Marketo as an interaction with the email asset. Whether it is an open action or a click action these are recorded in the person’s activity history. When ...

Blogs

1538 3 1
Re: The New ON24 Webinar Integration

by TBlane_McMichen 09-17-2024

Hi @Pemy_Perdomo It is true that the cookie data will recognize them and pass them int, but if the cookie data is cleared or changed they will be presented with the registration form again, which is not a good experience. Also, if they register from a Marketo form and the registration is passed thr...

Blogs

1169 0 0
Re: Interactive Webinars Features

by TBlane_McMichen 08-12-2024

I don't think a quiz can keep running after the event, but you could probably keep the event open while they finish. For it to persist, you probably need to use a separate tool. (Limited to 9 minutes and 30 seconds.)The number of participants is controlled by the Attendees pod view setting. If you ...

Discussions

2223 0 0
Re: Integrating Marketo with Legacy CRM

by TBlane_McMichen 08-12-2024

Another option that is commonly used is setup by Adobe consulting. It is called Data Transfer Hub (DTH) which is essentially an FTP folder. You upload your data in a flat file to the folder and it will import the data to Marketo per custom field mapping. To pull down data, the bulk API calls are u...

Discussions

1749 0 1
Re: Sharing leads between external vendors

by TBlane_McMichen 08-12-2024

HiYou can integrate with ON24. More details in this article... The New ON24 Webinar IntegrationYou can also pass the data from Marketo to vendor with a webhook, but be aware that webhooks are low priority and may have a delay.You can push form data to the URL of the thank you page, which can be hos...

Discussions

704 1 0
Re: Interactive Webinars Features

by TBlane_McMichen 08-12-2024

Hi,I'm not sure what you mean by "integrating" IW because it is a built-in capability. I assume you mean setting up an event.The Q&A Pod is an interactive activity. If the session has ended, you loose the interaction. Are you wanting to run a post event survey?I suppose you could have a "Closing" ...

Discussions

2240 0 2