Marketo’s new email editor is here—and it’s packed with features designed to make email creation smarter, faster, and more flexible than ever. In our recent Enablement Live session, we explored what’s new to the designer and what’s coming soon. Here’s what you need to know.
✨ AI Assistant: Smarter Email Creation
The headline feature is the AI Assistant, powered by Adobe’s proprietary GenAI. This tool helps users generate everything from subject lines to images and full email content. You can tailor prompts for specific buying groups, marketing journey stages, communication strategies, and tones. Want a subject line with FOMO and an emoji? Just ask. Need content for decision-makers in an informative tone? The AI Assistant delivers.
Key points:
- AI Assistant is currently English-only, but support for other languages is planned.
- You can use prebuilt prompts or customize your own.
- Text settings allow for deep personalization by audience, journey stage, and tone.
- Image generation is available, but still a bit glitchy—best results come from uploading branded PDFs or reference content.
🌑 Dark Mode: Modern, Customizable Previews
Dark mode is now available at both the email and module level. With a simple toggle, you can preview how your email will look in dark mode across different clients. You can even customize images and certain modules for dark mode-specific styling.
Tips:
- Not all email clients support dark mode (Yahoo, AOL, etc.), and some (like Gmail, Outlook) may force their own styling.
- You can render previews across clients and send proofs to tools like Litmus for full compatibility checks.
🛠️ Coming Soon: Streamlined Collaboration and Enhanced Reporting
Marketo’s new email designer is evolving rapidly, with several exciting features on the horizon. Soon, marketers will be able to tag team members directly within the editor, making collaboration and review cycles faster and more transparent. Enhanced reporting is also in the works, ensuring that emails created in the new editor will be easier to track and analyze within campaign dashboards. Additionally, ongoing improvements to template imports and URL handling will help reduce errors and streamline the migration process. As these updates roll out, marketers can look forward to a more efficient, connected, and data-driven email creation experience.
Final Thoughts
Marketo’s new email editor is a leap forward for teams looking to streamline email creation and leverage AI. While some features are still evolving, the combination of smart content generation, dark mode, and flexible templates makes it a compelling choice for many organizations. As always, test thoroughly, train your team, and choose email processes that fit your customer’s needs.
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